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LendingTree Unit Wins Web Site Development Award
Jan 14, 2008 (08:01 AM EST)

CHARLOTTE, N.C., Jan. 14 /PRNewswire/ -- was honored with the 2007 Outstanding Achievement in Web Site Development Award for Financial Services for its re-design of the Web site., a unit of LendingTree, LLC, is a marketplace that quickly and easily matches borrowers with a network of more than 200 lenders.

Founded in 1997 by the Web Marketing Association to help set high standards for Internet marketing and development, the WebAwards is an internationally-recognized competition that provides a benchmark for marketing and design. Now in its 11th year, the WebAwards is the premier annual Web site awards competition that names the best Web sites in 96 industries while setting the standard of excellence for all Web site development.

The new site, with its welcoming colors, simple interface and streamlined navigation system, makes it easier for users to find information about refinance, mortgage and home equity loans. It also introduced company mascot Smarty-Pants(TM), a friendly icon who serves as the "host" of the Resource Center. This whimsical visual element serves an important purpose: Smarty-Pants guides visitors towards resources, valuable tips, and actionable items from a collection of helpful articles, glossary of lending terms and personal finance calculators.

Said Keith Moore, general manager of, "We're thrilled to be recognized for our ongoing efforts to keep the site fresh and fun. Our mission at GetSmart is to take the hassle out of financial comparison shopping, and this award is a validation that our Web design and development strategy is helping us to achieve our goal."

About GetSmart(R)

GetSmart is a leading financial services marketplace that offers borrowers access to a range of home loan products such as mortgages and refinance loans, home equity loans and lines of credit from a network of more than 200 lenders. Consumers who visit the site at of call 1-800-GETSMART complete a short and simple form and will then be matched with up to five competing lenders.

GetSmart is owned by LendingTree, LLC, which is an operating company of IAC .

CONTACT: Allison Vail, Senior PR Manager of LendingTree, LLC,,

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