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Mars Selects Unicast Premium Rich Media to Launch 'Happiness with Whiskas' Interactive Marketing Campaign in Europe
Jan 14, 2008 (08:01 AM EST)


NEW YORK, Jan. 14 /PRNewswire-FirstCall/ -- Unicast, a division of Enliven Marketing Technologies http://www.unicast.com/demos/whiskas/1 , a leading Internet marketing technology company, today announced the launch of a new rich media ad campaign for MARS Whiskas cat food brand. Unicast has leveraged its proprietary HD3D technology to create and deliver unique, interactive ads that allow customers to post and share their own home videos depicting their "Happiness with Whiskas" moments with their cats. The interactive Whiskas ads connect users to a customized Whiskas website that features the new "Happy Together" community for cat- lovers. This campaign was created and managed by Unicast's newly opened Unicast London office. The Whiskas ads can be seen at .

The Whiskas Unicast campaign includes a rich media banner that expands to launch a 3D video player shaped like the Whiskas signature "cat head", which contains with videos sent in by customers that are passionate about their cats. The goal of the Whiskas campaign is brand engagement, allowing customers to take part in a collective conversation where they can share the precious moments they have experienced with their cats. The Unicast Premium Rich Media ads have run on multiple publisher properties across France, delivering millions of impressions for the Whiskas brand.

"Once again, we are delivering on the promise that the Unicast Rich Media platform can drive better creative and more interactive engagement with customers than simple rich media," said Patrick Vogt, CEO of Enliven Marketing Technologies. "We are pleased and excited to begin work with such an esteemed brand as MARS in Europe. This work allows us to showcase our PRM capabilities for brands that are aggressively pursuing the adoption of cutting edge digital marketing technologies in order to reach customers on the web in a more collaborative and meaningful way. The Whiskas HD3D campaign is just the start of our partnership, we plan to introduce additional PRM campaigns with other Master Food brands throughout the year."

The Whiskas ads allow viewing and sharing of video clips, and also direct visitors to the Whiskas "Happy Together" community, which was developed by MARS as a way for cat-lovers in France to build personal web pages for their beloved pets. The concept is to give ardent cat-lovers the ability to share and express their love for their cats among friends online. The community allows anyone to register their pet with personal identity features as would be found on Facebook or MySpace pages. Each cat's personalized web site shows all the "happy cat" moments that cat-lovers cherish. Users can also post updates, write short stories and post them to the site.

"This recent deployment of the Unicast PRM campaign has given our new "Happy Together" website a boost in traffic while helping us to spread the love among our vibrant community of cat-lovers," said Fevzi Cetin, Direct to Consumer Marketing Manager, MARS Europe. "As the move to digital media ads progresses, we're looking for better ways to reach our target audience, and this campaign is the first step in our transition from traditional marketing endeavors to a more effective and interactive marketing strategy for 2008 and beyond."

Enliven Marketing Technologies Corporation has a deep heritage in the premium rich media technology space and recently changed its name from Viewpoint Corporation in January 2008. The new brand reflects the company's positioning as an industry innovator with cutting edge technology solutions for marketers, brands and agencies in the rich media and advertising creative space. Enliven and it's Unicast division focus primarily on the creative delivery of interactive PRM solutions for the emerging markets of rich media display advertising, mobile marketing, in-game advertising and 3D widget marketing.

ABOUT ENLIVEN MARKETING TECHNOLOGIES

Enliven Marketing Technologies Corporation (formerly Viewpoint Corporation) is a leading Internet Marketing Technology Company, offering Internet marketing and online advertising solutions through a powerful combination of proprietary visualization technology, and a Premium Rich Media advertising platform for the creation, delivery and reporting of PRM. Enliven's family of brands include Unicast, the Internet Marketing and Advertising Technology Group, and Springbox, the Creative Digital Marketing Solutions Group. The company's technology and online advertising solutions are leveraged by some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. More information can be found at www.enliven.com . The company has approximately 140 employees with offices in New York, NY, Los Angeles, CA, Austin, TX and London, England.

FORWARD LOOKING STATEMENTS

This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Enliven's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Enliven's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Enliven's filings and reports on file with the Securities and Exchange Commission.

Copyright (C) 2008 Enliven Marketing Technologies Corporation. All Rights Reserved. Enliven, Viewpoint, Unicast, and Springbox are trademarks or registered trademarks of Enliven Marketing Technologies Corporation.

Contact Press: Or Ann Charles Jay Kolbe Enliven Marketing Weber Shandwick Technologies Corporation 212-445-8215 212-201-0821 jkolbe@webershandwick.com

CONTACT: Ann Charles of Enliven Marketing Technologies Corporation, acharles@enliven.com+1-212-201-0821, , or Jay Kolbe of Weber Shandwick,+1-212-445-8215,

Web site: http://www.unicast.com/demos/whiskas/1/