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Infor Delivers Real-Time Event Management CRM Software for Retailers
Jan 14, 2008 (08:01 AM EST)

NEW YORK, Jan. 14 /PRNewswire/ -- NRF 2008 -- At the National Retail Federation 2008 show, Infor announced the latest version of its outbound marketing solution, Infor CRM Epiphany Outbound Marketing 7.1, with retail- specific enhancements. This latest version enables retailers to rapidly deploy event-based campaigns that measurably increase sales and customer loyalty. Infor CRM Epiphany Outbound Marketing 7.1 has several new features that increase the effectiveness of outbound marketing campaigns, including the ability to schedule progressive campaigns.

For event-based marketing to be successful, a campaign must generate an offer when the customer is most receptive to receiving it. An event can be anything from a customer abandoning their online shopping cart to a series of dropped cell phone calls in a short period of time. Many traditional CRM tools are not able to synchronize, in real time, information between the customer database and the event management system to benefit from the marketing opportunities generated by events. These missed opportunities cost retailers millions in lost sales annually.

The latest version of Infor CRM Epiphany Outbound Marketing generates real-time, event-triggered offers that support campaign goals by integrating the data between the outbound marketing and event management systems. This advanced functionality places a retailer's message in front of the customer at a time when they are most motivated to act.

"Understanding customer needs and delivering a consistent, positive customer experience are paramount to a retailer's success, especially in today's highly competitive market," said Dr. Patric Timmermans, director, CRM product marketing, Infor. "The retail-specific functionality inherent in Infor CRM Epiphany Outbound Marketing provides retailers with advanced tools that allow them to deliver timely offers that generate incremental revenue."

Infor CRM Epiphany Outbound Marketing 7.1 also provides functionality to execute portions of a campaign at different times, which is especially important for multi-wave and multi-channel campaigns where timing is critical to maximize customer interaction over the life of the campaign.

Infor CRM Epiphany Outbound Marketing 7.1 migrates e-mail marketing to a Java-based architecture and includes several new features such as SMTP pipelining, SMTP authentication, SPF and Sender-ID support, domain keys, multi-tenancy, incoming e-mail rules, and more.

Additional new functionality in Infor CRM Epiphany Outbound Marketing 7.1 includes:

-- The ability to identify which customer interactions must execute successfully before the current interaction can by implemented (i.e. a direct mail piece followed by an email) -- Detailed reporting of statistical metrics for each customer segment to determine campaign effectiveness -- Enhanced reusability of components, such as segments and treatments, for faster campaign creation and improved efficiency -- Configuring of dependencies between queues to prevent incomplete data from being loaded into the database

Infor CRM Epiphany Outbound Marketing 7.1 provides marketers the ability to easily schedule and track campaigns across multiple channels, and execute both campaigns and reports at a specific time. Campaigns and reports are no longer dependent upon when the system is set to look for new items. This provides more flexibility and is critical for campaigns that allow for automatic fulfillment, such as e-mail and SMS.

About Infor CRM

Infor's market-leading suite of CRM software products provides organizations with a comprehensive offering for marketing, sales, service, and customer analytics. Infor CRM Epiphany powers the CRM operations of some of the world's leading companies, in key industries such as financial services, retail, hospitality, and telecommunications. Infor CRM Epiphany helps organizations understand, anticipate and serve customer needs across all channels to increase sales and brand loyalty. For more information, please visit .

About Infor

Infor delivers business-specific software to enterprising organizations. With experience built in, Infor's solutions enable businesses of all sizes to be more enterprising and adapt to the rapid changes of a global marketplace. With more than 70,000 customers, Infor is changing what businesses expect from an enterprise software provider. For additional information, visit .

This announcement reflects the direction Infor may take with regard to the specific product(s) described herein, all of which is subject to change by Infor in its sole discretion, with or without notice to you. This announcement is not a commitment to you in any way and you should not rely on this document or any of its content in making any decision. Infor is not committing to develop or deliver any specified enhancement, upgrade, product or functionality, even if such is described in this announcement and even if such description is accompanied by words such as "anticipate," "believe," "expect," "intend," "may," "plan," "project," "predict," "should," "will," and/or similar expressions. Many factors can affect Infor's product development plans and the nature, content and timing of future product releases, all of which remain in the sole discretion of Infor. This announcement, in whole or in part, may not be incorporated into any contractual agreement with Infor or its subsidiaries or affiliates. Infor expressly disclaims any liability with respect to this announcement.

For more information: Wade Coleman Justin Siefert Infor Wunderkind Public Relations (678) 319-8748 (404) 601-3660 x113

CONTACT: Wade Coleman of Infor, +1-678-319-8748,;or Justin Siefert of Wunderkind Public Relations, +1-404-601-3660 x113,, for Infor

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