Press Releases

Unedited news and product information from vendors.

Traffic.com and Skyward Mobile Launch Traffic.com2GO
Jan 07, 2008 (08:01 AM EST)


LAS VEGAS, Jan. 7 /PRNewswire-FirstCall/ -- CES, Las Vegas Convention Center -- South Hall, Booth #36008 -- Traffic.com, a NAVTEQ company http://www.traffic.com/2GO , and a leading provider of traffic solutions to consumers and businesses, and Skyward Mobile, a leading developer of next-generation mobile applications, today announced the release of Traffic.com2GO(TM), a new mobile application that delivers real-time traffic updates, including congestion, travel times, construction and other incidents on U.S. city area roadways. In addition to a rich graphical interface, the application includes JamCast(R) audio traffic news reports. Traffic.com2GO is available to users from links on the Traffic.com site and is accessible directly at .

Traffic.com2GO, powered by Skyward Mobile, is designed to provide robust, dynamic traffic content ideal for on-the-go commuters. The solution delivers an easy, enjoyable and engaging user experience, and features an intuitive graphic interface, automatic information refresh, and a user history that maintains lists of recently viewed roads and selected JamCast audio reports. Also provided are Jam Factor(R) congestion measurements that allow commuters to easily understand roadway traffic severity levels with a color spectrum and number scale from 1-10. With real-time traffic information at their fingertips, drivers will save time, reduce fuel costs, and avoid delays.

"We are excited about the release of Traffic.com2GO as it marks another milestone achieved in our mobile consumer product innovation," said Barry J. Glick, Vice President, Consumer Markets for NAVTEQ. "The easy, quick access the application provides is ideal for drivers who need reliable and dynamic traffic planning tools."

"We are delighted to work with NAVTEQ, the leader in traffic content, to develop the Traffic.com2GO service for the nation's commuters," said Jeremy De Bonet, founder and CEO of Skyward Mobile. "Our goal is to radically raise the bar of the user experience on mobile devices, and this solution achieves that. Traffic is a killer app for the mobile industry, and we are anticipating that this application will become ubiquitous throughout the country."

Offered with a free 30-day trial period, this premium downloadable J2ME application is $2.99 per month when purchased directly from Traffic.com and Skyward Mobile. Traffic.com2GO will be demonstrated live in NAVTEQ's CES Booth #36008 January 7-10, 2008, South Hall of the Las Vegas Convention Center, Las Vegas, Nevada.

About Traffic.com

Traffic.com is a leading provider of traffic solutions to consumers and businesses. Powered by the NAVTEQ Traffic(R) advanced data collection and processing infrastructure, Traffic.com provides comprehensive coverage to 74 Designated Market Areas (DMAs) and 107 Core Based Statistical Areas (CBSAs) encompassing traffic congested U.S. cities. Traffic.com(R) solutions include predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times, incidents and events. Business customers include broadcast media, Web and mobile publishers, content providers and developers, government agencies, and advertisers. Traffic.com solutions are delivered via radio, television, Web, wireless device, in-vehicle and portable navigation systems. This broad content distribution network creates cross-platform branding opportunities for advertisers, enabling them to expand their reach and target on-the-go consumers.

The Traffic.com logo. Traffic.com, Jam Factor and JamCast are registered trademarks of Traffic.com, Inc. Features of JamCast are protected by U.S. Patent No. 7,116,326. Jam Factor is protected by U.S. Patent No. 7,203,595.

About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has over 3,100 employees located in 167 offices in 31 countries. NAVTEQ and NAVTEQ Traffic are trademarks in the U.S. and other countries. All rights reserved.

About Skyward Mobile

Skyward Mobile is developing the next generation of mobile applications that provide consumers with the optimal mobile experience for accessing all digital content on virtually every device. Skyward Mobile leverages its breakthrough APX technology platform to create rich and vibrant experiences and provide seamless and intuitive access to content and services that fill every niche and need, delivered on virtually any mobile device. For more information, visit http://www.skywardmobile.com .

This document may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" or words of similar meaning. The statements are based on our current beliefs or expectations and are inherently subject to various risks and uncertainties, including those set forth under "Item 1A. Risk Factors" in each of the Company's most recent Annual and Quarterly Reports filed with the Securities and Exchange Commission.

Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors. NAVTEQ does not undertake any obligation to update any forward-looking statements contained in this document.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO )

CONTACT: Jennifer Schuh of NAVTEQ, +1-312-894-3913, jennifer.schuh@navteq.com; or Bob Richter, +1-212-802-8588,, for NAVTEQ

Web site: http://www.navteq.com/ http://www.traffic.com/ http://www.skywardmobile.com/