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Touro University International University Selects Innovation Ads, Inc. as Advertising Agency of Record
Dec 27, 2007 (12:12 PM EST)

NEW YORK, Dec. 27 /PRNewswire/ -- Innovation Ads, Inc., a provider of enrollment management solutions for colleges and universities, announced today the addition of Touro University International University (TUIU) to its expanding roster of national accounts. As part of its agreement with TUIU, Innovation Ads is now the California-based university's advertising agency of record.

Innovation Ads will optimize the process of finding and retaining new students for TUIU by implementing a number of products and services the company has developed to help colleges and universities to better service the academic community, while maintaining profitability. These enrollment management solutions will be provided free of charge, including:

1. The development of marketing materials for TV and online; 2. Expert media planning and buying for TV and online; 3. The use of The Academic Advising Center -- an academic center staffed by enrollment specialists who assist prospective students through the application process; 4. The proprietary technology PSyC (The Prospective Student Conversion System), a patented technology that tracks students from the first touch, all the way through graduation; 5. Expert enrollment management consulting.

"Our enrollment management partnership with TUIU will yield a substantial increase in enrollment and retention at a reduced cost to the university," said Patrick Sutton, VP of Enrollment Management at . "That's what sets us apart: we generate education leads, we convert them into applications and we track students from the first click all the way through graduation. Innovation Ads will provide TUIU with all of the elements necessary to operating an economically sustainable university -- which will allow TUIU to focus on maintaining their tradition for academic excellence."

TUIU is an accredited online university, offering bachelor's, master's and doctoral degrees with no residency requirement. The university offers courses through the Internet, utilizing state-of-the-art technology that includes asynchronous learning via CD-ROM, as well as synchronous learning via Internet and videoconferencing modalities.


Innovation Ads is a comprehensive enrollment management solutions provider. The company helps colleges and universities to generate applications and enrollments by leveraging a network of more than 600 proprietary and affiliate Internet portals, the second-largest DRTV media buying capacity in the country, The Academic Advising Center, and proprietary enrollment management software. Innovation Ads is headquartered in New York, New York.


CONTACT: Patrick Sutton, VP Marketing, Communications & Enrollment PatrickS@innovationads.comManagement, Innovation Ads, Inc., +1-212-509-5218, Ext 214, or Fax,+1-646-452-8607,

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