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Mazda Canada Selects OEConnection as Preferred Parts Technology Provider
Dec 11, 2007 (08:12 AM EST)

RICHFIELD, Ohio, Dec. 11 /PRNewswire/ -- OEConnection LLC, a recognized technology leader in the online procurement and analysis of original equipment (OE) replacement parts, announced today that it has signed an agreement to serve as the preferred parts technology provider for Mazda Canada. OEConnection will provide Mazda Canada with integrated web-based solutions to help create a virtual in-circulation parts warehouse by connecting each segment in the importer's replacement parts supply chain, including Mazda Canada's network of 163 independently owned and franchised new vehicle dealerships, its parts distribution centers, and Mazda Canada corporate parts operation.

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Mazda Canada selected OEConnection technology for its ability to provide franchisees with faster, more timely online sourcing of OE replacement parts; availability of dealer tools to build and maintain a more marketable inventory mix and reduce costly investments in idle, slow-moving parts; and the ability to enhance customer service responsiveness by expediting dealer fulfillment of emergency backordered parts. In addition, OEConnection will provide online parts intelligence and analysis solutions for near real-time in-channel visibility to aid corporate and regional parts decision-makers with more efficient service parts management, more cost-effective product life cycle planning, and enhanced execution of market-responsive promotions.

According to Don MacPhee, Director of Customer Service and Parts, Mazda Canada Inc., "Mazda is one of the fastest growing automobile brands in Canada, with sales increasing almost 300% in the past ten years. As a result of this growth our base of vehicles in operation is rapidly expanding, which is creating a greater demand for cost-effective and timely delivery of replacement parts." Continued MacPhee, "OEConnection is the only parts technology provider that can help every segment of Mazda Canada's parts supply chain meet and, even better, anticipate this growing demand."

Added Ted Fellowes, Vice President, Supply Chain Solutions, OEConnection, "We're very pleased to be working with Mazda Canada as they truly are an emerging, aggressive leader in the Canadian automotive marketplace. The powerful combination of their vision with our ability to streamline their replacement parts distribution is sure to help them reinforce each customer service experience with uncompromising quality and outstanding value."

The agreement with Mazda Canada closely parallels the successful January 2006 implementation for Mazda North American Operation's 700 U.S. new car franchised dealerships. Mazda Canada's agreement includes OEConnection's full suite of parts procurement, backorder fulfillment, and analysis tools of: D2DLink(R), D2D Plus(R) - Idle & Reporting, D2D Express(R), and LinkIQ.

A January 2008 release is slated for Mazda Canada, which also marks the fourth international automaker to select OEConnection as their preferred parts technology provider. Accordingly, OEConnection applications, procedure manuals and customer support have been internationalized to accommodate English and French-speaking users.

About OEConnection LLC: OEConnection is a provider of web-based technology solutions for automakers, their affiliated dealers, and others in the automotive parts business. Serving over 15,000 dealerships, collision repairers, fleets and repair shops, OEConnection provides the industry's largest ecommerce parts exchange and analysis tools enabling users to better market, manage, and purchase original equipment parts. Depended on for over 4.5 million parts decisions monthly, OEConnection solutions facilitate an estimated $8 billion in annual parts trade. OEConnection is a joint venture created by Chrysler, Ford Motor Company, General Motors, and Snap-On Business Solutions. The company is headquartered in the greater Cleveland area at 4205 Highlander Parkway, Richfield, OH 44286. For more information, email, visit or call 888-776-5792, x1891.

About Mazda Canada: Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 163 dealerships. For additional information visit Mazda Canada's media website at

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