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Ariel Way, Inc. Signs LOI to Acquire Syrei Holding UK, Ltd
Dec 11, 2007 (08:12 AM EST)


VIENNA, Va., Dec. 11 /PRNewswire-FirstCall/ -- Ariel Way, Inc. www.syrei.com announced today the Company has signed a letter of intent to acquire Syrei Holding UK, Ltd, a UK and Sweden based a telecom-consulting firm comprised of senior specialists and experts in the evolving global telecommunications market ( ). The deal is forecast to add more than $7.5 million in annualized revenue and to be accretive to Ariel Way's 2008 earnings with over 10% EBITDA. The transaction, which is subject to the signing of definitive agreements and customary closing conditions, has a two-step closing process with a first expected closing in late December 2007. The terms of the transaction were not disclosed.

Arne Dunhem, Ariel Way president and CEO, said, "We are excited with the prospect of having Syrei and its highly skilled consultants to be part of our operation. Thomas Strangert's team of technical experts have over ten years successfully provided and will continue to provide services worldwide to major corporations and telecom operators. They will also add global expertise to our strategy of building a state-of-the-art highly secure Digital Signage Network and will have primary focus on markets in Europe and Asia. We expect this acquisition to be immediately accretive to Ariel Way's earnings. Further, upon the full integration of this transaction, we anticipate moving into the black at the operating income line on a consolidated basis."

Thomas Strangert, CEO of Syrei, said, "We are looking forward to working with Arne and his team to integrate Syrei with Ariel Way's strategy. We are excited about actively supporting the Digital Signage activities in Europe and Asia in addition to continue to expand our current customer base on a worldwide basis."

Syrei, founded in 1997, is a telecom-consulting firm operating out of the UK and Sweden comprised of senior specialists and experts in the evolving global telecommunications market. Syrei's management and technical experts have successfully delivered professional services to value added service providers, telecom equipment manufactures and operators in more than 40 countries around the world. Syrei is a complete solution provider and a system integrator that is able to accept the total responsibility of large and complex projects. Syrei's consultants have been brought in to advise and aid major corporations and telecom operators like Ericsson, Nokia, 3GIS, ABB, Orange, SonyEricsson, Swedbank, Tele2, TeliaSonera, TIM etc.

About Ariel Way, Inc.

Ariel Way, Inc., a Florida corporation ("Ariel Way" or the "Company"), is a technology and services company for highly secure global communications, multimedia and digital signage solutions and technologies. The Company is focused on developing innovative and secure technologies, acquiring and growing profitable advanced technology companies and global communications service providers and creating strategic alliances with companies in complementary product lines and service industries.

More information about Ariel Way can be found on the web at http://www.arielway.com .

Forward-Looking Statements: Certain of the statements contained herein may be, within the meaning of the federal securities laws, "forward-looking statements," which are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward- looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. See the Company's Form 10-KSB for the fiscal year ended September 30, 2006 for a discussion of such risks, uncertainties and other factors. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. These forward- looking statements are based on management's expectations as of the date hereof, and the Company does not undertake any responsibility to update any of these statements in the future.

CONTACT: Investor Relations for Ariel Way, Inc., +1-703-918-2420, info@arielway.com

Web site: http://www.arielway.com/ http://www.syrei.com//