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Marc Ecko Enterprises Launches Web Store on GSI Commerce Platform; Enhanced Online Shopping Experience Awaits Fans of the Familiar Rhino Icon
Dec 12, 2007 (08:12 AM EST)

KING OF PRUSSIA, Pa., Dec. 12 /PRNewswire-FirstCall/ - GSI Commerce Inc. , a leading provider of e-commerce solutions, today announced that New York-based, Marc Ecko Enterprises, an innovative, global fashion and lifestyle company, recently launched its new Web store ( ) on GSI's e-commerce platform.

The online store features Ecko Unlimited products that sport the familiar rhino icon of the ecko unltd.(R) brand and showcases men's hats, hoodies, jeans, polos, knit tops, woven shirts, jackets and watches. The new store also features women's dresses, skirts, tops, bottoms, hoodies, jackets and watches that are marketed under the Red by Marc Ecko(R) brand. Additionally, the Web store offers the contemporary menswear line of the Marc Ecko Cut and Sew(R) brand. Three additional Marc Ecko Enterprise brands are expected to be added soon to the online store that include the G-Unit(R) clothing line, a collaboration between Marc Ecko Enterprises and rap artist 50 Cent; Zoo York(R), an action sports company; and Avirex(R) Sportswear.

The Web store features alternative views and enhanced product images, which provide customers with multiple and detailed views of products. The store incorporates GSI's Web 2.0-based, mini-cart(SM) shopping functionality, which automatically provides a quick and convenient verification of items added to the shopping cart. Customers also have convenient access to view videos produced by ecko TV while shopping.

"Our goal is to elevate the online presence of our brand and to grow our e-commerce business. In selecting and launching on GSI's platform, we believe we are working with an e-commerce company that has an outstanding track record in growing the direct-to-consumer businesses for many high-profile brands," said Marc Ecko, chief creative officer and founder of Marc Ecko Enterprises.

The company, established in 1993 by designer Marc Ecko, has strong roots in youth culture. Ecko Unlimited has sold products online since 1999, but selected the GSI Commerce platform to help raise the online presence and sales of Marc Ecko branded products and more fully engage its customer base with a richer, more interactive online experience of the brand. Marc Ecko Enterprises was previously referred to by GSI as the unnamed apparel partner that was signed to an e-commerce agreement during 2006. The solution provided by GSI includes technology, fulfillment and customer care.

"Marc Ecko's clothing lines are hot and dynamic brands. We are excited to launch their Web store on our e-commerce platform," said Damon Mintzer, GSI executive vice president of sales. "The growth story of Marc Ecko Enterprises is impressive, and we look forward to the continued evolution of the company as we help them grow their online business."

About GSI Commerce

GSI Commerce(R) is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. We provide solutions for our partners through our integrated e-commerce platform, which is comprised of four components: technology, customer care, fulfillment and marketing services. We provide e-commerce solutions for approximately 85 partners.

About Marc Ecko Enterprises

The youngest member of the Council of Fashion Designers of America's board of directors, Marc Ecko is founder of *Ecko Unltd., the world famous rhino brand. Since its creation in 1993, the group of companies that comprise Marc Ecko Enterprises has grown to include: *Ecko Unltd.(R) men's and Red by Marc Ecko(R) juniors apparel, as well as outerwear, footwear, watches, eyewear, belts, bags, and more. Marc Ecko Enterprises also includes Marc Ecko "Cut & Sew" (a contemporary menswear line launched Fall 2004); G-Unit(R) clothing and accessories (a joint venture with multi-platinum musician, 50 Cent); Zoo York(R) (a line of action sports-inspired clothing and accessories); and Avirex(R) (a mid-tier brand launched Spring 2005). The company also publishes Complex(R) magazine, a men's consumer magazine with a rate base of 335,000; and Marc Ecko Entertainment, a full-service production company, with a focus on interactive entertainment. *ecko unltd. products are available in over 5,000 stores domestically and in over 60 countries internationally, as well as through over 40 of its own retail stores across the country.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements to be made during the presentation, including those in the tape recording, live audio and live Webcast of the presentation, other than statements of historical fact, are or will be forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward- looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

Contact: GSI Commerce, Inc. Corporate Marketing 610.491.7474 Fax: 610.265.2866

CONTACT: GSI Commerce, Inc., Corporate Marketing, +1-610-491-7474, Fax:,

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