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ReputationDefender, Inc. Gives Online Shoppers Five Simple, Yet Critical Tips to Prevent Fraud During this Holiday Season
Nov 27, 2007 (08:11 AM EST)

MENLO PARK, Calif., Nov. 27 /PRNewswire/ -- WHAT: According to a recent Forrester Research report, the online retail shopping spend will reach $33 billion in the US, an increase of more than 20% over 2006 holiday shopping revenue. Unfortunately, a large percentage of those online shoppers will be hit with some kind of fraud and those victims will not realize they've been had until sometimes months after the original date of the incident. ReputationDefender, Inc., the market leader in end-to-end online privacy, security and reputation management solutions, has developed five simple, yet critical actions consumers must take to prevent themselves from becoming victims of online fraud during the holidays. CEO and Founder Michael Fertik, who has been featured on The Today Show, Good Morning America, and in publications such as Forbes Magazine, The Washington Post,,, among others, suggests: -- LOOK OUT FOR THE "S" in HTTP -- Online transactions which do not display an "s" after the "http" are not secure. All transactions should read "https://" in the browser bar. In some cases, the browser bar will appear in yellow to flag that the transaction is secure, although not in every case. The "s" is the best way to know if a consumer's transaction is indeed protected; -- NEVER GIVE OUT SOCIAL SECURITY NUMBERS -- When making purchases online consumers should never give out their social security numbers. Even if requested from a bank, consumers need to take precaution and contact their banks to make sure that the request was legitimate and not part of a phishing scheme; -- DON'T SEND CREDIT CARD INFORMATION OVER EMAIL OR PHONE -- It's not wise to blindly provide credit card information, whether by email or phone. Consumers need to know who is taking their personal data and is in fact a responsible party; -- AVOID ONLINE SHOPPING IN AIRPORTS AND COFFEE SHOPS -- Wireless networks in airports and coffee shops are not "encrypted" and unable to fully protect consumers from having their information stolen while shopping online. Always shop online through encrypted networks where data has been converted into a code that prevents unauthorized access; -- CHECK BANK AND SHIPPING ACCOUNTS, REGULARLY -- Consumers need to continually check banking and shipping accounts to monitor for fraudulent activity, until after the holiday season has ended. In addition to stealing a person's identity, Internet criminals highjack shoppers' banking and shipping accounts during the holiday season, which can sometimes remain undetected for months. WHO: Michael Fertik, CEO and Founder of ReputationDefender, Inc., is a repeat Internet entrepreneur and CEO with experience in technology and law. After law school, he clerked for Chief Judge Danny J. Boggs of the Sixth Circuit Court of Appeals of the United States. He is a graduate of Harvard College and Harvard Law School. Founded in 2006, ReputationDefender is the market leader in end-to-end online privacy, security and reputation management solutions for consumers. Its product suite, consisting of MyReputation, MyPrivacy, MyChild and MyEdge, focuses wholly on preserving the personal privacy and reputation of the company's worldwide customer base and their children. ReputationDefender, Inc. is privately funded and headquartered in Menlo Park, California. To learn more about ReputationDefender, please visit or email info [at] reputationdefender [dot] com. CONTACT: Michael Fertik Tel. 617-905-3468 Email: David Libby, LCI PR Tel. 510.868.4903 / Cell 510.377.1466 Email:

CONTACT: Michael Fertik of ReputationDefender, Inc., +1-617-905-3468,; or David Libby of LCI PR, +1-510-868-4903,mobile, +1-510-377-1466, , for ReputationDefender, Inc.

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