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Newly Released! NPN 2007 MarketFacts
Nov 19, 2007 (08:11 AM EST)


SAN FRANCISCO, Nov. 19 /PRNewswire/ -- NPN MarketFacts. Trusted for more than 50 years by petroleum marketers and convenience retailers, the comprehensive, 128-page publication provides historical and up-to-the-minute facts, figures and trends on U.S. and international petroleum and c-store markets.

"Since 1955, NPN MarketFacts has provided the industry with a wealth of market data collected from both industry surveys and the rigorous culling of a variety of data from numerous sources," said Gary D. Bevers, group publisher of NPN MarketFacts and NPN Magazine. "A tremendous amount of time and effort go into pulling this publication together and this compilation of critical market data remains the benchmark resource for downstream petroleum statistical analysis."

2007 MarketFacts Highlights

Retail station count

The annual station count dropped by slightly over 3,000 to 164,292. This is in line with the continued but increased consolidation in the industry in the past year.

ExxonMobil grabs the lead

ExxonMobil has successfully edged out ConocoPhillips to nab the No. 1 ranking in total gasoline sales in the United States. ExxonMobil reported that its gross gasoline gallonage was 24.5 billion, a 30.8 percent increase over last year's 18.7 billion gallons. Despite losing its lead, ConocoPhillips only slipped 2.8 percent to its reported figure of 20.5 billion gallons, while BP remained in the No. 3 position, experiencing a slight increase by half of a percent to 16.1 billion.

-- Annual report analysis of leading oil companies -- Automobile registrations, licensed drivers, mileage and fuel consumption -- State retail outlet count by oil company -- C-store data, including retail outlet population count

Shell nabs top spot in total assets

Jumping from third place in total assets, Royal Dutch Shell leads the category in the 2006 major oil rankings. The company, however, remained in the same positions for gross revenues, No. 7, and for net income, No. 2. ExxonMobil, last year's leader in all three rankings, held on to the No. 1 position for both revenues and net income, but fell to No. 2 for its total assets. The company also topped Fortune magazine's Fortune 500 annual ranking, moving ahead from second place last year.

Major brand retail outlet rankings

2006 was a topsy-turvy year for the oil companies' branded gasoline outlets. Most of the majors lost a number of such outlets, with CITGO experiencing the biggest decrease. Despite Shell losing 128 branded gasoline outlets in 2006, the company grabbed the top spot on the list with its 13,372 outlets throughout the country. Coming in second was BP with 12,300 reported outlets, followed by ConocoPhillips with 11,800 and ExxonMobil with 11,117. Chevron was the only company in the top five to experience a boost in branded gasoline retail outlets with 9,628, up from the 2005 figure of 9,354.

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About NPN

Founded as National Petroleum News in 1909, NPN Magazine is the leading trade news publication serving the petroleum/convenience market. NPN Magazine reaches top executives and decision makers in convenience store chains, petroleum marketing firms, and oil company marketing departments. Special issues include the NPN MarketFacts, the industry's most consulted data source; the NPN March Buyer's Guide for industry products and services; and NPN MarketPulse, a weekly digital newsletter. NPN has more than 38,000 management- level subscribers.

About M2MEDIA360

M2MEDIA360 is a B-to-B media company with separate, distinct and highly vertical properties. M2MEDIA360's offerings explore traditional and new methods for marketing and educating readers in the food, beverage, petroleum, fine jewelry, geospatial, and horticulture industries.

Contact: Keith Reid Editor-in-Chief NPN Magazine Phone: (847) 459-9005 kreid@m2media360.com

CONTACT: Keith Reid, Editor-in-Chief of NPN Magazine, +1-847-459-9005, kreid@m2media360.com

Web site: http://www.npnweb.com/