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Zappos and Overstock are In, Macy's and HP are Out as Gomez's 'Merchant Madness' Holiday Shopping Tournament Moves Closer to Thanksgiving
Nov 19, 2007 (10:11 AM EST)


LEXINGTON, Mass., Nov. 19 /PRNewswire/ -- It may be November, but the heat is on as retailers including Macy's, HP and Nordstrom were beaten by J.C. Penny, Blockbuster and Overstock in the Sweet 16 round of the "Merchant Madness" tournament (1), says Gomez, Inc. Zappos, Foot Locker, Dell, Blockbuster, Overstock, J.C. Penney, REI and FreshDirect now face-off in the tournament's Elite 8 round, which runs from today until midnight on Wednesday, November 22. "Merchant Madness" pits the online performance of 64 retailers' websites (2) in order to crown the retailer that delivers the fastest, most available and most consistent website performance during the peak November online shopping season. To see the current standings, check out the brackets at: http://www.merchant-madness.com .

The semifinals will run over the Thanksgiving/Black Friday weekend, with all eyes on the championship, which takes place during Cyber Monday. Gomez will announce the ultimate winner on Tuesday, November 27.

"Merchant Madness puts the e-commerce behemoths and the underdogs to the test in a very public way," said Matt Poepsel, Gomez's vice president of performance strategies. "While you would think that the big brands always deliver the best online performance, 'Merchant Madness' demonstrates that this doesn't always hold true. Ultimately, it's the online shopper who determines which site performs best with clicks and cash."

"Merchant Madness" supplements Gomez's Retail Benchmark, a 24/7 measurement of the website speed and availability of the top 50 online retailers. Gomez also produces website performance benchmarks for the travel, finance and media industries, found at: http://benchmarks.gomez.com ./

About Gomez

Gomez is the leading provider of on-demand web application experience management solutions, helping the world's top businesses ensure quality web experiences for their customers. Gomez(R) ExperienceFirst(TM) applications are used by more than 1000 companies worldwide, including eight of the top 10 most visited sites, six of the top 10 retailers, nine of the top 10 financial services firms, five of the top 10 social networking companies, and four of the top 10 industrial companies. Founded in 1997, Gomez provides the industry's only complete solution for managing the web application experience from development through deployment and the entire application life cycle, featuring active monitoring, competitive benchmarking, and more than 25,000 data sources worldwide. For more information, please visit http://www.gomez.com .

The results of Gomez's "Merchant Madness" tournament are the property of Gomez, Inc. and may not be distributed, retransmitted or used for any commercial purpose, in whole or in part, without express written permission from Gomez.

Gomez and Gomez.com are registered trademarks and/or service marks, and ExperienceFirst is a trademark, of Gomez, Inc. All other trademarks are the property of their respective owners.

(1) "Merchant Madness" scoring and methodology can be found at: http://www.merchant-madness.com/methodology.php

(2) Gomez's "Merchant Madness" measures the web performance of the top 64 retailers (by revenue) from Internet Retailer Magazine's Top 500, split into apparel, electronics, mass merchant and specialty categories.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Matt Poepsel

CONTACT: Samantha McGarry of Gomez Inc., +1-781-778-2783, smcgarry@gomez.com

Web site: http://www.merchant-madness.com/ http://www.gomez.com/