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The Mrs. Fields & iVillage Search for the 30th Anniversary Cookie Contest Concludes
Nov 15, 2007 (10:11 AM EST)


SALT LAKE CITY and NEW YORK, Nov. 15 /PRNewswire/ -- In April 2007, Mrs. Fields and iVillage called on bakers across the country to submit their favorite cookie recipe. After six months of testing, tasting, sampling and baking, the Mrs. Fields and iVillage Search for the 30th Anniversary Cookie Contest has officially come to a close, and Carrie Lawrence's delicious Oatmeal Peanut Butter Scotchies have been declared the winner.

Lawrence's recipe serves as the inspiration behind the official Mrs. Fields 30th Anniversary Cookie, which will be sold during the 2007 holiday season in nearly 400 Mrs. Fields stores nationwide and online at www.mrsfields.com .

Lawrence was one of more than 700 bakers from across the country who entered the contest with the hope that their recipe would inspire the next Mrs. Fields cookie.

"Everyone just loves that cookie and I've been making it for years," said Lawrence. "When I'm 80, I'll be able to tell the story of how I won and how my cookie was sold at Mrs. Fields stores. This really is exciting, and I'm so grateful."

To celebrate three decades of baking perfection begun by Debbi Fields herself, the Mrs. Fields and iVillage Search for the 30th Anniversary Cookie Contest, featured exclusively on iVillage's Food Channel gave cookie bakers across the country a chance to showcase their baking talents.

"We were quite impressed with the quality of recipes submitted, and had a wonderful time sampling all of the delicious cookies," said Leslie Snavely, Mrs. Fields marketing director. "After extensive baking and testing, we ultimately chose the recipe for Oatmeal Peanut Butter Scotchies. This recipe uses some of America's most loved ingredients, including oatmeal, peanut butter, pecans and butterscotch. But they're combined in a truly innovative way."

As the grand prize winner, Lawrence will also receive a brand new Dream Kitchen courtesy of GE Profile(TM) so that she can continue baking at home in style.

"The response from our iVillage community was overwhelming and the competition was tough," said Linda Boff, Chief Marketing Officer, iVillage. "We received hundreds of entries from across the country. More than 8,000 members logged on to cast their votes for the next great Mrs. Fields cookie. We were delighted to host what we believe is America's first ever user- generated cookie contest."

The grand prize GE Dream Kitchen features state-of-the art appliances from GE Profile(TM), including a stainless steel Energy Star(R) Refrigerator with dispenser, a freestanding Electric Range, a Built-in Dishwasher, and a Spacemaker XL 1800 Microwave Oven. GE Profile(TM) appliances are stylish and innovative, providing the best in contemporary design matched with the latest kitchen technologies.

About Mrs. Fields

Debbi Fields opened her first store in Palo Alto, California in 1977 and the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven. Mrs. Fields' motto, Good Enough Never Is(R), reflects the company's uncompromising dedication to the consumer's experience. Today, Mrs. Fields products are available at over 400 retail locations in the United States, nearly 100 locations internationally, and online through http://www.mrsfields.com/ or by calling 1.800.COOKIES.

For more information on Mrs. Fields please visit http://www.mrsfields.com/ .

About iVillage

iVillage Inc., a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 31.4 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on health, parenting, pregnancy, weddings, beauty & style, fitness, love & sex, home & garden, food and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support.

Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com, in addition to the Newborn Channel. The Company, acquired by NBC Universal in May 2006, is based in New York.

CONTACT: Cheryl Wortzel of LIME public relations + promotion, cwortzel@limeprpromo.com+1-212-352-4653,

Web site: http://www.mrsfields.com/ http://www.ivillage.com/