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Consilient Wins Top Mobile Innovation Award in Asia
Nov 15, 2007 (08:11 AM EST)

MACAU, China and ST. JOHN'S, Nov. 15 /PRNewswire/ - Consilient today announced that it has taken home top honors as the overall winner for the Asia Mobile Innovation Award. The prestigious award was presented yesterday by the GSM Association (GSMA) at its Mobile Asia Congress in Macau, China.

The Mobile Innovation Awards showcase leadership and diversity for mobile content, products and services that are commercially available in at least one Asian market. The awards are open to operators, vendors and other members of the mobile value chain. Selected from hundreds of entries by independent analysts, journalists and industry experts, Consilient's Push(TM) messaging software was named the overall winner for the Asia Mobile Innovation Award after winning in the "Most Innovative Consumer Application or Service" category.

"This year's Asia Mobile Innovation Awards recognize the sheer pace of progress that's being made right across the region's mobile communication market," said Bill Gajda, CCO of the GSM Association. "Our congratulations to Consillient, which faced some tough competition from many young and hungry companies pitching a terrific span of product, technology and application innovations for Asia's vibrant mobile space."

Consilient's service is re-branded as MobileM@il by SingTel in Singapore and is a completely free mobile email service (no data charges, no subscription fees). Consilient's mobile advertising server, adSpotz(TM), enables carriers to deliver a free mobile email service to consumers by embedding smart text, banner and video ads from advertisers in the mobile application.

Connecting Mobile Operators, Consumers and Brand Advertisers

"It is fitting that Consilient won the top Asian Mobile Innovation Award as our offering is the first of its kind that enables people to get free mobile services on their phones through brand advertising," said Trevor Adey, CEO of Consilient. "Our approach and advanced mobile marketing platform has introduced a brand new business model for operators and advertisers. With this success under our belt, we will continue to partner with more mobile operators and market brands around the globe to bring free mobile applications, data and advertising to the world's 2.5 billion mobile phone users."

Consilient's mobile messaging software for operators has a unique, built-in advertising capability which enables advertisers to fully fund the mobile email service. In exchange for completely free mobile email, customers receive targeted and interactive ads that enhance, rather than hinder a user's email experience. Advertisers for SingTel's service include, KFC, Pizza Hut, GlaxoSmithKline and Sony Ericsson.

"Southeast Asia, is leading the adoption of disruptive technologies like advertising-funded mobile messaging. Since our launch with SingTel, we have also introduced the service to Indonesia's Telkomsel and Thailand's AIS subscribers," continued Adey.


Consilient is a software developer whose customers include SingTel, AIS and Telkomsel. Consilient's mobile messaging and advertising solutions give operators the flexibility to offer mobile messaging as a completely free application funded by advertising or as a paid service. Consilient was founded in 2000 and has offices in North America and Asia.

CONTACT: Media: Consilient - North America & Europe: Libby Carew, (709) libby_carew@consilient.com757-3425, mobile: (709) 749-4556, ; Consilient -Asia Pacific: Yu Poh Leng, 65-6390 3337, mobile: 65-9751 7037,