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Prescription for Success: Epocrates for BlackBerry
Nov 14, 2007 (08:11 AM EST)


SAN MATEO, Calif., Nov. 14 /PRNewswire/ -- Physicians across the country can now receive more than emails and calls on their BlackBerry(R) smartphone; they can access important clinical information that can help reduce medical errors and improve quality of care. Epocrates, Inc. announced today the availability of the Epocrates Rx(R) free drug and formulary reference guide for BlackBerry smartphones from Research In Motion (RIM) .

"BlackBerry devices are issued to many physicians, managers and clinical pharmacists at MedStar Health. This provided a resource challenge since we also encourage Epocrates usage for all clinicians, causing several physicians to carry two devices, myself included," said Dr. Peter Basch, MedStar medical director of ambulatory clinical systems. "I am delighted I can now have the drug reference on my BlackBerry, which will definitely lighten my load and help productivity."

In research studies, physicians have reported that Epocrates' medical software reduces medical errors and saves time by enabling clinicians to look- up important drug information. The Epocrates Rx guide enables clinicians to access drug information for checking drug dosing, interactions, pricing or insurance coverage. The free drug reference guide can be conveniently installed over-the-air on to a BlackBerry smartphone, giving medical professionals the ability to receive clinical updates in real-time and make even more informed clinical decisions for their patients.

"Today's busy physicians want robust technology solutions that meet their mobile needs whether they are in the clinic, on-call or off-duty," said Jeff McDowell, Vice President, Global Alliances at Research In Motion. "The industry-leading BlackBerry platform together with Epocrates' trusted clinical content can provide medical professionals with enhanced access to information and communications for their practice or institution."

"Our engineers have been working hard over the past several months to develop a product that takes full advantage of the BlackBerry solution's unique features, while maintaining our user-friendly navigation and authoritative content," said Kirk Loevner, chairman and chief executive officer of Epocrates. "We foresee significant adoption of BlackBerry smartphones among medical professionals and have plans to continue to innovate for the platform."

ABOUT EPOCRATES, INC.

San Mateo, Calif.-based Epocrates is transforming the practice of medicine by developing innovative mobile software and web-based solutions that support clinical decisions at the point of care. More than 500,000 healthcare professionals, including more than one in four U.S. physicians, actively use Epocrates' medical software to improve patient safety, avoid drug interactions and save time. The company's services also enable communication between its users and healthcare organizations such as pharmaceutical manufacturers, government agencies and market research firms. For more information about Epocrates, please visit http://www.epocrates.com/company .

All trademarks are properties of their respective owners. CONTACT Erica Sniad Morgenstern 650-227-6907 pr@epocrates.com

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no liability and makes no representation, warranty or guarantee in relation to third party products or services.

CONTACT: Erica Sniad Morgenstern of Epocrates, Inc., +1-650-227-6907, pr@epocrates.com

Web site: http://www.epocrates.com/company/