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Traffic.com Helps Thanksgiving Drivers Avoid Roadway Bottlenecks
Nov 08, 2007 (08:11 AM EST)


WAYNE, Pa., Nov. 8 /PRNewswire/ -- Traffic.com, a NAVTEQ company , and a leading provider of traffic solutions to consumers and businesses, provides online and on-the-go solutions to help Thanksgiving drivers get to their destinations faster. Knowing the best time to leave and the best route to take can save time and fuel for the massive number of travelers that will hit the road this holiday season.

U.S. interest in traffic information surges every year at this time. According to AAA's 2006 projections, approximately 31.7 million travelers (82.8 percent of all holiday travelers) were expected to travel by motor vehicle last Thanksgiving. "At Traffic.com, we're preparing once again for the year's most popular road trip holidays," said Barry J. Glick, vice president, consumer markets for NAVTEQ. "Last year on the day before Thanksgiving, the Traffic.com site experienced a 399% increase in pageviews.(1)"

Traffic.com's free, personalized MyTraffic solutions are available for all U.S. metropolitan areas. After logging on to http://www.traffic.com , visitors can either enter their zip code or select their starting point on a U.S. map. Users will then be able to assess their city's current traffic conditions as highlighted by yellow or green routes. Consumers can also view congestion information as categorized by the Jam Factor(R) scale, a ten-point rating system, as well as road incident details, local events and construction locations.

To experience all the Traffic.com personalization features, site visitors can click on the MyTraffic link or click on a 'hotspot link' (a roadway bottleneck) to see road summary information. People can also sign up for free MyTraffic alerts that enable them to receive real-time traffic information for the most congested roadways anywhere and anytime. MyTraffic alerts and traffic on-demand can be obtained in the following ways:

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About Traffic.com

Traffic.com is a leading provider of traffic solutions to consumers and businesses. Powered by NAVTEQ Traffic(TM) advanced data collection and processing infrastructure, Traffic.com provides comprehensive coverage to 74 Designated Market Areas (DMAs) and 107 Core Based Statistical Areas (CBSAs) encompassing the most traffic-congested U.S. cities. Traffic.com(R) solutions include predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times, incidents and events. Business customers include broadcast media, Web and mobile publishers, content providers and developers, government agencies, and advertisers. Traffic.com solutions are delivered via radio, television, Internet, wireless devices, in-vehicle and portable navigation systems. This broad content distribution network creates cross-platform branding opportunities for advertisers, enabling them to expand their reach and target on-the-go consumers.

The Traffic.com logo, Traffic.com, and Jam Factor are registered trademarks and MyTraffic is a trademark of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. (C) 2007 Traffic.com, Inc. Jam Factor is protected by U.S. Patent No. 7,203,595.

About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has over 3,100 employees located in 167 offices in 31 countries.

NAVTEQ and NAVTEQ Traffic are trademarks in the U.S. and other countries. All rights reserved.

This document may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" or words of similar meaning. The statements are based on our current beliefs or expectations and are inherently subject to various risks and uncertainties, including those set forth under "Item 1A. Risk Factors" in each of the Company's most recent Annual and Quarterly Reports filed with the Securities and Exchange Commission.

Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors. NAVTEQ does not undertake any obligation to update any forward-looking statements contained in this document.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO )

CONTACT: Jennifer Schuh of NAVTEQ, +1-312-894-3913, jennifer.schuh@navteq.com; or Bob Richter, +1-212-802-8588,, for NAVTEQ

Web site: http://www.traffic.com/ http://www.navteq.com/