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EyeWonder Launches EpicWonder(TM): Its 'Feature Length' Ad Format
Nov 07, 2007 (08:11 AM EST)


ATLANTA, Nov. 7 /PRNewswire/ -- EyeWonder, Inc., rich media advertising's fastest-growing innovator, today announced the launch of EpicWonder(TM), an exclusive video ad offering that allows online advertisers and agencies to develop and deploy interactive digital ads that can stream long form video and audio within rich media and video ad units. The company also announced its year-to-date entertainment impressions have surpassed the four billion mark, making the company entertainment's rich media leader.

"As a pioneer of video ads for the entertainment space from 2000 -- and a constant innovator since then -- EyeWonder knows the time is now right for EpicWonder. As television and motion picture advertisers continue to shift more of their ad budgets online, EyeWonder once again removes the media constraints imposed by many of our competitors," said John Vincent, CEO, EyeWonder. "We're also especially pleased to announce that this format can capitalize on the power of Adobe Flash Media Server -- a significant advance for advertisers."

The EpicWonder format will utilize Adobe(R) Flash(R) Media Server, which provides agencies and advertisers a unique combination of streaming media capabilities such as short buffer time, content protection plus a flexible development environment for creating and delivering innovative, interactive media applications -- for long-format video and audio content. Recent EpicWonder video ad campaigns in the entertainment vertical have featured up to eight video segments totaling more than forty minutes of video -- as well as three full audio tracks -- all in one ad unit.

"EyeWonder's use of Flash Media Server provides advertisers and agencies the technology to stream long-format video and audio content so users can finally view high-quality seamless Web video experiences," said Kevin Towes, product manager of Adobe. "We can't wait to see the engaging interactive video experiences that advertisers develop using EyeWonder's high-quality ad format."

EyeWonder Leads Entertainment Space

With the launch of EpicWonder, EyeWonder continues its exponential growth in the entertainment industry. Based on year-to-date impressions, EyeWonder now sits atop all other rich media providers in the entertainment vertical, delivering more than four billion rich media entertainment impressions so far this year.

EpicWonder lets advertisers reach audiences with virtually unlimited amounts of video and audio that significantly extends depths of brand interaction by providing bigger media canvases for more immersive and effective campaigns. Entertainment advertisers and agencies can further leverage EyeWonder's rich media legacy by augmenting these extended media interactions with features designed to help sell movie tickets, build anticipation for a DVD release, increase TV ratings, spur interest in the latest video game and many more.

About EyeWonder, Inc.

EyeWonder, Inc. is rich media's fastest-growing innovator, empowering brands and advertisers to leverage the industry's most comprehensive creative capabilities for online campaigns that are proven to deliver richer results. Headquartered in Atlanta, the company's pioneering technology enables advertisers and agencies to focus their time and energy on producing the strongest interactive ad campaigns that reach across more of today's top browsers and operating systems while eliminating inefficiencies that limit creativity and slow workflow processes. Moreover, EyeWonder delivers results. A 2006 Dynamic Logic study found that the EyeWonder-powered campaigns generate a 65 percent increase in aided brand awareness and a 34 percent increase in message association, and that EyeWonder leads all other top rich media providers in generating increased lift in three out of four core brand metrics.

EyeWonder services the world's top agencies and brands, and its rich media and video ad products are accepted by more than a thousand online publishers, including Yahoo!, AOL, and MSN. For more information on Richer Media and Richer Results, please visit http://www.eyewonder.com .

CONTACT: Kathleen Zakrzewski, +1-610-934-7563, or mobile, +1-215-939-5709 kathleen@0to5.com, or Scott Gleeson Blue, +1-610-934-7560, or mobile,+1-215-356-7423, , both of Zer0 to 5ive for EyeWonder, Inc.

Web site: http://www.eyewonder.com/