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UTV Internet Partners with Brandmail Solutions to Provide Safer, Better Email Experience for their Webmail Users
Oct 30, 2007 (08:10 AM EDT)

DUBLIN, Ireland, Oct. 30 /PRNewswire/ -- UTV Internet has entered an exclusive relationship with Brandmail Solutions to provide the SbS2.0(TM) Secure Branding System as a free service to UTV Internet email users. The new free service will enable UTV Internet's users to rapidly and easily identify authentic digitally signed email by the presence of the sender's brand logo in the "From" field of the email inbox alongside the Brandmail Solutions secure icon.

"Everybody knows that cybercrime and email spoofing is on the rise," said Jeremy Biggerstaff, Managing Director, UTV New Media. "But very few can tell you how to tell from the contents of an email if it is genuine or spoofed. Our email subscribers have become increasingly wary and unlikely to open and act on email. We've had to disable automatic image display and links, and that makes for a less satisfactory experience with email. We believe that Brandmail Solutions has an excellent, intuitive solution that does not require the end-user to modify their behavior or indeed download any plug-ins."

To send a Branded Email, a Brandmail Solutions sending partner affixes a digital signature to their outbound email. Using the SbS2.0(TM) Reader, UTV Internet inspects the signatures on inbound email to verify the sender and prove that the email has not been tampered with en-route. Upon validation, the SbS2.0(TM) Secure Branding System renders the brand logo of the sender in the "From" field of the inbox list view of the email client, providing a highly visible brand impression and mark of trust that this email is indeed valid and can be safely opened.

Noel Ruane, CEO of Brandmail Solutions, said, "We're delighted to be working with UTV Internet to both enhance their subscribers email experience and better protect users online. It is a win-win-win solution that benefits all parties in the email chain -- senders, ISPs, and of course the end-user email recipient."

About Brandmail Solutions

Brandmail Solutions is a global pioneer in email verification and branding. Working with technology companies and service providers right across the email ecosystem, Brandmail Solutions provides a complete, scalable, secure branded email system that not only safeguards end users against phishing but intuitively enhances the overall email experience for email users. With the SbS2.0(TM) Secure Branding System, Brandmail Solutions is quite literally "changing the face of email(TM)." Founded in 2006, Brandmail Solutions has offices in the United States, Ireland, and Germany.

About UTV Internet

UTV Internet is one of Ireland's most progressive new media companies providing broadband, telephone and web services.


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CONTACT: Seth Redmore, VP Marketing of Brandmail Solutions,+1-408-933-8576; or Orla McKibbin, Head of Press and PR, UTV,+44-28-9026-2188

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