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Sorouh Launches World's Largest Poster in $1m Charity Programme
Oct 29, 2007 (10:10 AM EDT)


ABU DHABI, United Arab Emirates, Oct. 29 /PRNewswire/ -- Sorouh Real Estate P.J.S.C. has unveiled a record breaker this month - the largest poster in the world.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071029/279750 )

The poster which is 20,000 square meters in size and measures 200 by 100 metres has been certified by the Guinness Book of World Records.

At the press conference held at the Hyatt Regency Hotel which overlooks the poster, Sorouh announced the record along with the launch of its Sorouh Faces campaign.

Through this initiative, Sorouh launched a corporate citizenship campaign that will, in the coming months, collect one million faces to place on the poster. To gather the 1 million photos, Sorouh has launched a dedicated website, http://www.sorouhfaces.com . The website is open to everyone to upload their pictures free of cost. For every photo gathered, Sorouh will donate US$1 to the UAE Red Crescent, totaling a donation of USD 1 million.

"Innovation, creativity and responsibility to society are inherent to Sorouh's business ethics and corporate culture," said Mr. Masood Al Awar, Special Advisor to the Chairman of Sorouh. After calling upon all present to donate their pictures for this noble cause, Mr. Al Awar added, "Sorouh is committed to bringing communities together in perfect balance. Our $1m donation will help fund a new Red Crescent programme which will repair and reconstruct the homes of the underprivileged who cannot afford to carry out this essential work themselves. This programme is close to our hearts as housing is one of our main areas of activity and I am pleased that Sorouh can be a founding donor."

Clearly visible on the flight path to Dubai International Airport, the poster is part of a new advertising medium which was launched in Dubai and will be followed by further sites around the world in the coming months. The World Record certification was announced by Ms. Kaoru Ishikawa on behalf of the Guinness Book of World Records.

To upload your photo, please visit http://www.sorouhfaces.com .

For more information please visit http://www.sorouh.com .

CONTACT: Nancy Fetouh, Assistant Marketing Manager, Sorouh Real Estate nfetouh@sorouh.comP.J.S.C., +971-2-444-0006, Fax, +971-2-444-0066, ; orPreeta Iyer, TBWA-RAAD-PR, Senior Account Executive for Sorouh Real EstateP.J.S.C, +971-4-222-6667 ext 120, Mobile, +971-50-841-7024,

Web site: http://www.sorouh.com/ http://www.sorouhfaces.com/