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Samsung Brings Multi Grammy(TM)-Winning Artist Beyonce's Glamour and Style to Special Limited Edition B'Phone(TM)
Oct 11, 2007 (10:10 AM EDT)


NEW YORK, Oct. 11 /PRNewswire/ -- Offering customers a new look and exclusive content on an iconic music phone, Samsung Telecommunications America (Samsung) today announced the upcoming availability of the Beyonce Special Edition B'Phone(TM) by Samsung, a limited edition handset exclusive to Sprint. As an update to the popular, award-winning UpStage(TM) by Samsung, the B'Phone showcases a dual-sided design to optimize music capabilities with the look of an MP3 player on one side and a phone on the other.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071011/LATH001-a

)

The B'Phone is crafted in sophisticated burgundy and gold colors to complement the unmistakable style and glamour of the Grammy(TM)-winning artist. The B'Phone comes complete with a preloaded special Beyonce-styled start-up screen. Consumers who purchase the B'Phone will receive exclusive access to load premium video and music content from http://www.sprint.com onto their handsets including exclusive Beyonce photo gallery and videos, as well as a childhood song from Beyonce at age 10.

Operating on the Sprint Mobile Broadband network, the B'Phone provides easy access to Sprint's exclusive multimedia content, including Sprint TV(SM) with 50 channels of television programming, including more than two dozen live channels and Sprint Music Store. Sprint Music Store provides customers with quick over-the-air music downloads of full-length songs for just 99 cents (1).

The B'Phone will also showcase features designed to maximize the mobile music experience including:

-- Sprint Music Manager gives users the power to quickly and simply transfer, or "sideload," unprotected songs from a PC to the handset via a USB cable. Provided on an enclosed CD-ROM, Music Manager also allows songs to be managed on the PC through an intuitive interface. -- Advanced Stereo Bluetooth 2.0 with Bluetooth caller ID enables the user to identify callers with a spoken voice while they listen to music. -- Multitasking capabilities provide the ability to play music in background mode while also using the phone for text messaging, playing games or surfing the Internet.

"Samsung is excited to support an iconic performer like Beyonce with this new and vibrant device," said Peter Skarzynski, Senior Vice President at Samsung Telecommunications America. "The B'Phone offers an attractive and glamorous update to our music-centric lineup, along with content you can't find anywhere else on a mobile phone."

Additional features available on the B'Phone include a 1.3MP camera and camcorder, MicroSD card slot that can support up to 2GB of external memory, an easy-to-access keyguard switch to prevent accidental dialing, and Wireless Backup to quickly restore contact information if your phone is lost or stolen.

An extended battery wallet in matching burgundy and gold is included with the phone to increase talk time up to approximately 6.3 hours or music listening for up to 14 hours. Dual battery gauges show remaining battery life in the extended battery wallet and the internal battery.

The B'Phone measures 4.07" x 1.73" x 0.37" and weighs just 2.57 ounces. The B'Phone will be available in limited quantities on November 4, 2007 at http://www.sprint.com and in select Wal-Mart stores.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit http://www.samsungwireless.com .

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com .

(1) 99 cent pricing applies to customers enrolled in a Power Vision

pack -- song downloads without a Power Vision pack are $2.50/song plus

casual data charges of $0.03/kb.

CONTACT: Brett White of MWW Group, +1-972-301-5404, bwhite@mww.com, forSamsung