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starMedia Ranks #3 in comScore US Hispanic Ratings
Oct 10, 2007 (08:10 AM EDT)
MIAMI, Oct. 10 /PRNewswire/ -- comScore is to Internet rankings as Nielsen is to television audience measurement. It shouldn't surprise us, then, the industry takes note when monthly comScore Networks MyMetrix ratings are published; the August 2007 Key Measures report (Total Unique Visitors) places France Telecom / starMedia among the top three Spanish-language Internet Portals frequented by US Hispanics.
Originally launched in 1996, starMedia's Portal and related intellectual property was acquired in 2002 by Spanish ISP Wanadoo (now Orange), a subsidiary of France Telecom. Since that time, a new Miami-based starMedia team has been successfully developing the Portal's content, relevance and brand awareness to Spanish-speaking users throughout the world.
In fact, the starMedia brand has become so popular that it was retained, following the recent re-branding of France Telecom Internet-related companies to Orange. Of late, starMedia has opened offices in Colombia and also unveiled its new logo and Portal redesign, which allows users easier access to content as well as advertisers to enjoy a more prominent placement within the user experience.
"We're extremely fortunate and grateful for the support of our users and advertisers, while developing the new starMedia," noted Juan Jose Nunez, StarMedia's vice president of operations. "It's very rewarding to see the tangible results of our hard work, as reflected in the recent comScore rankings."
As a subsidiary company of one of the world's leading media organizations, starMedia accesses and provides its users with an impressive array of online content. Without question, the new starMedia is adding momentum with its increasing offerings to Spanish-speaking audiences.
starMedia.com is a free-to-web service connecting more than 22 million Spanish-speakers through the Internet as well as providing them with the most relevant and extensive services and information. starMedia has local operations in Colombia, Mexico, Spain and throughout the United States (Los Angeles, Miami and New York); and, is wholly owned by Orange ( www.orange.es ), a subsidiary of the France Telecom Group .
CONTACT: Enrique Carrillo, StarMedia, +1-305-532-8877, email@example.com
Web site: http://www.starMedia.com//