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Selecciones' Second Annual "Generation Latino: Young Hispanics Who Are Inspiring the World" Franchise Event Returns on Wednesday, October 3 in Miami
Oct 01, 2007 (08:10 AM EDT)


NEW YORK, Oct. 1 /PRNewswire/ -- Selecciones, the world's best-selling Spanish-language magazine, celebrates Hispanic Heritage month with the return of its most-anticipated franchise event -- "Generation Latino: Young Hispanics Who Are Inspiring the World."

Selecciones combed the nation to find young Hispanics who are making it their mission to inspire and impact their communities through the arts/entertainment, medicine, politics, sports, activism, technology and community efforts. The following individuals were selected among 500 entries nationwide: The Advocate: Arissa Garcia; The Mentor: Chantel Sanchez; The Performer: Alejandra Alberti; The Athlete: Brayan Martinez; The Innovator: Max Olguin; The Litigator: Catherine Campoverde; The Motivator: Pat Pedraja.

"Generation Latino has quickly become Selecciones' most celebrated franchise," says Selecciones editor-in-chief Genevieve Marlin-Fernandez. "These seven honorees and their personal triumphs truly represent the future generation of Latinos in the U.S. Each of them have overcome significant obstacles, yet all exemplify this extraordinary will and determination to succeed. It's truly compelling."

The pages of the magazine will come to life at a special awards luncheon and media event at Bongo's Cuban Cafe in Miami on Wednesday, October 3 honoring seven young Hispanics for their talents, accomplishments and unsurpassed contributions to their communities. Today's hottest Hispanic celebrities including Univision's Jorge Ramos, Ana Maria Canseco, Karla Martinez, Satcha Pretto, Carlos Calderon and NBC Telemundo's Maria Celeste Arraras, Carlos Ponce, Jessi Losada and Candela Ferro will be on-hand to present each of the honorees a 2007 Generation Latino award as well as deliver their own personal stories of obstacles, successes and professional achievements. SONY BMG recording artist Kany Garcia and Latin Grammy award nominee Alejandra Alberti will also perform. Platinum sponsor KLEENEX(R) along with Southwest Airlines serving as the official airline of Generation Latino, will sponsor the second annual star-studded event. Dish Latino & Publix will serve as the event's gold sponsor.

As the platinum sponsor of Generation Latino, KLEENEX(R) will present each honoree with a $1,000 scholarship, reinforcing its commitment and continued support of the ever-growing Hispanic market.

"KLEENEX(R) brand believes that when people let it out(TM), they feel better. Through their actions and activities, these honorees have let out their passion to do good, to make things better, and to help others. And in so doing, they inspire all of us. KLEENEX(R) brand is proud to support these honorees in their educational pursuits so they can continue to follow their hopes and dreams," says Dave Brotherton, Associate Brand Manager, KLEENEX(R) brand.

Southwest Airlines will lend its support to the event by providing complimentary airfare for each of the honorees and their family members. "Developing future leaders is important to Southwest Airlines. We are honored to partner with Selecciones as their Official Airline of Generation Latino," says Laura Lopez, Sr. Specialist Multicultural Marketing.

"The growth of Generation Latino truly reinforces Selecciones' position in the marketplace," says Selecciones publisher Elizabeth Bradley. "Advertisers and celebrities alike are eager to partner with Selecciones on this integrated, innovative and celebratory program.

About Selecciones:

Selecciones empowers the Hispanic family in the United States with content that is practical informative and inspirational -- providing news on extraordinary people, the latest trends and relevant service, all while celebrating the diversity of the Hispanic experience. Drawing from a world of resources, Selecciones touches the consumer with a product that has the impact of a global brand yet the intimate connection of a trustworthy friend. Selecciones is published by the Reader's Digest Association, Inc.

Web site: http://www.rd.com//