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Champions Crowned: Friendly's Names iScream Contest Grand Prize Winners
Sep 27, 2007 (12:09 PM EDT)


WILBRAHAM, Mass., Sept. 27 /PRNewswire/ -- Today, Friendly's Restaurants announces that Joshua Schussler and Kevin Reilly are the Grand Prize winners of the national iScream Friendly's contest, an interactive program that asked teens and young adults to submit videos and photos expressing their passion for Friendly's. The two winners each take home a $10,000 Apple Shopping Spree. They were selected from nearly 4,000 contest entries submitted by Friendly's fans throughout the country this summer.

"We are overwhelmed with the fantastic creativity and effort our fans displayed with their contest entries for our iScream Friendly's program," said Hope McManus, Marketing Manager for Friendly's Restaurants. "It reinforces our belief that people have a great deal of passion for Friendly's. In addition to reconnecting with our long-term customers, we made new and lasting memories with a whole new generation of Friendly's fans."

The Big Winners

Wilbraham, Mass. resident Joshua Schussler won the Grand Prize in the video category for his outstanding entry, a well-rehearsed Friendly's rap video dedicated to everything Schussler and a pal love about Friendly's including the food, ice cream, Friendly's staff, and the restaurant's strong heritage in Western Massachusetts.

"Shane Hogan and I had a great time writing and putting together our contest video. It almost seems unreal, winning the $10,000 Apple shopping spree and being the Grand Prize winners," said Schussler. "The money will be well-spent toward college electronics and future film projects. Finally, we would especially like to thank Friendly's for providing us with this great opportunity."

Somerville, Mass. resident Kevin Reilly, who already took home an Apple TV(TM) and Canon Digital Camera in week four of the contest, won the Grand Prize in the photo category for his creative entry. Reilly's photo is an action shot of a young woman eating a 56 ounce carton of Friendly's ice cream while tubing on a lake, epitomizing the summer fun Friendly's offers.

"I'm really excited that we won the contest," said Reilly. "We put so much effort into our Friendly's photo shoot -- we visited a Friendly's restaurant, stocked up on ice cream and took loads of pictures. It was really fun coming up with ideas on a summer day and I'm glad it paid off -- I definitely love Friendly's even more now!"

In addition to the Grand Prize winners, First and Second Prize winners were selected in both categories. First Prize winners each won a $5,000 Apple shopping spree and Second Prize winners each took home $2,500 each in Apple products.

These winners are: -- First Prize Video - Miles Mueller of Nutley, New Jersey for his "Jitterbug" video. In this hilarious video, two young men dream of dancing into their local Friendly's. -- Second Prize Video - Ryan Eling of Portland, Maine for his "Ballad of Phineas Fribble" video. This creative entry shows what happens when you cross a friendly doctor with a strawberry Fribble(R) and a bolt of lightning. -- First Prize Photo - Amanda Zahler of Haverhill, Massachusetts for her fun photo of a group of friends screaming outside their local Friendly's restaurant. -- Second Prize Photo - Matt Edelstein of Lincroft, New Jersey for his image of three Friendly's fans taking a sip of an extra-large Friendly's Iced Latte.

The winning videos and photos can be viewed by visiting http://www.iscreamfriendlys.com/friendlys-iscream-prizes.aspx .

The Contest

From June 4th to August 12th, people over the age of 13 were asked to send in videos or images that best represent their passion for Friendly's. People submitted entries via www.iscreamfriendlys.com or their mobile phone to compete for cool prizes each week. Prizes were awarded to seven weekly finalists in each category throughout the summer. The prize packs included an Apple TV(TM) paired with a Canon(R) digital camera and a Video iPod(R) matched with a Bose(R) SoundDock system, among other hot items. The program celebrated Friendly's ice cream and kicked off the launch of the company's two new summer beverages, Iced Lattes and Friendly's Chillers.

Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in over 510 company and franchised restaurants throughout the Northeast and mid-Atlantic regions. The Company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 72-year operating history, Friendly's enjoys strong brand recognition and is currently remodeling its restaurants and introducing new products to grow its customer base. Additional information on Friendly Ice Cream Corporation can be found on the Company's website ( http://www.friendlys.com ).

On August 30, Sun Capital Partners, Inc. ("Sun Capital"), a leading private investment firm specializing in leveraged buyouts and investments in market-leading companies, and Friendly's announced that a Sun Capital affiliate had completed the acquisition of Friendly's.

CONTACT: Jessica Pieciul, +1-617-939-8415, jpieciul@coneinc.com, or JordanSalvatoriello, +1-617-939-8307, , both of ConeCommunications for Friendly's Restaurants

Web site: http://www.friendlys.com/