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Downstream Customers Benefit from Actions' Content Partnership
Sep 27, 2007 (08:09 AM EDT)


ZHUHAI, China, Sept. 27 /Xinhua-PRNewswire/ -- Actions Semiconductor Co., Ltd. , one of China's leading fabless semiconductor companies that provides comprehensive mixed-signal system-on-a-chip (SoC) solutions for portable consumer electronics, today announced that the Company's recent promotional events with Muzgame.com have been well received by the end-users.

Actions allied with Muzgame, EE media, and four brand name customers to joint promote a new "Super Boys" music record which is incorporated in MP3 players featuring Actions' chipsets. In recent promotional events throughout China, Actions' downstream customers have sold over 300,000 MP3 players to date. Fans purchasing MP3 players embedded with Actions chipsets can also enjoy favorable services at Muzgame.com.

"We are encouraged by our significant traction in the initial stages of this collaboration," said Mr. Thomas Tsai, Executive Vice President of Muzgame.com. "We look forward to working with Actions to launch more sizable events in the near future."

"We are pleased to see our downstream customers benefiting from these events. Our success to date showcases our ability to promote the sale of our products through content integration," commented Mr. Nan-Horng Yeh, CEO of Actions Semiconductor.

About Actions Semiconductor

Actions Semiconductor is one of China's leading fabless semiconductor companies that provides mixed-signal and multimedia SoC solutions for portable consumer electronics. Actions Semiconductor products include SoCs, firmware, software, solution development kits, as well as detailed specifications of other required components and the providers of those components. Actions Semiconductor also provides total product and technology solutions that allow customers to quickly introduce new portable consumer electronics to the mass market in a cost effective way. The company is headquartered in Zhuhai, China, with offices in Beijing and Shenzhen. For more information, please visit the Actions Semiconductor website at http://www.actions-semi.com .

For More Information Lisa Laukkanen Chung Hsu The Blueshirt Group for Actions Semiconductor Investor Relations at Actions lisa@blueshirtgroup.com +1-415-217-4967 +86-756 3392 353 *1015

CONTACT: Lisa Laukkanen, +1-415-217-4967, lisa@blueshirtgroup.com, of TheBlueshirt Group for Actions Semiconductor; or Chung Hsu,, +86-756 3392 353 *1015, of Actions SemiconductorInvestor Relations

Web site: http://www.actions-semi.com/