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AccuWeather Launches First ActiveVideo(TM) Programming Channel for Weather
Sep 25, 2007 (08:09 AM EDT)
STATE COLLEGE, Pa., Sept 25 /PRNewswire/ -- AccuWeather, Inc. announced today they have successfully launched a ground-breaking concept in weather services on television: an entirely new ActiveVideo(TM) Channel that blends full viewer interaction and AccuWeather's own Web media content, resulting in an engaging, high-quality video experience.
The new service for cable and IPTV platforms is a dynamic environment of fully interactive, real-time forecasts and other weather information, all delivered to the television as a single programming stream enhanced with targeted, interactive advertising. Using their standard remote controls, AccuWeather ActiveVideo viewers can navigate through such programming as searchable local forecasts, animated satellite-generated weather maps, and local TV weather broadcast programming.
"Consumers have learned to count on AccuWeather for immediate access to weather conditions at any particular time," Jim Candor, AccuWeather's Senior Vice President of New Media, said. "Our AccuWeather ActiveVideo Channel will allow us to take the information and targeted, interactive advertising opportunities that already have been created for the Web and bring them to the larger audience of television viewers."
The AccuWeather ActiveVideo Channel is delivered via the ICTV(R) ActiveVideo Distribution Network. ActiveVideo Channels allow network operators and programmers to provide an unlimited variety of content in a personalized experience that includes access to entire libraries of video, navigational elements, channel branding, targeted, interactive banner advertisements, and links to ad showcases.
ActiveVideo composites linear and on-demand programming with broadband content in the network into personalized MPEG video streams. Because content can be created and modified using standard Web tools and talent, network operators, programmers and advertisers can create content once for delivery via the ActiveVideo Distribution Network to every cable and IPTV set-top box, regardless of hardware, middleware and guide differences. Viewers can navigate through, and interact with, individual elements of the stream using key clicks of their remote controls.
AccuWeather's ActiveVideo Channel will be demonstrated at the Telco TV show in booth #117. The show is held in Atlanta, GA on October 23-25th.
ICTV(R) delivers ActiveVideo(TM), a network-based platform enabling broadband media to be universally distributed through television and other devices. ActiveVideo engages viewers in a dynamic environment with high- quality video and targeted, interactive advertisements. The platform uses standards-based distribution technologies allowing network operators, programmers and advertisers to extend Internet workflows to new screens and provide a limitless array of personalized content that is driven by broadband- like interaction. The company is based in the heart of Silicon Valley, with offices in Los Angeles, Baltimore and the United Kingdom. For more information, visit www.ictv.com .
AccuWeather, The World's Weather Authority(R), presents accurate, localized, branded forecasts and severe weather bulletins to over 106 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC's owned and operated stations, The Washington Post and The New York Times. Visit www.accuweather.com for more information.
CONTACT: Al Kavalauskas of AccuWeather, Inc., +1-814-235-8635, firstname.lastname@example.org
Web site: http://www.ictv.com/ http://www.accuweather.com/