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PeopleJam Launches New Video and Social Networking Site at DEMOfall for People Who Want a Great Life
Sep 24, 2007 (10:09 AM EDT)

SAN DIEGO, Sept. 24 /PRNewswire/ -- DEMOfall 07 (Station #49) -- PeopleJam today announced the beta launch of its new video and social networking site designed for individuals in pursuit of a great life. Unveiled at the DEMOfall 07 conference, PeopleJam ( ) brings together the most compelling characteristics of the Internet and video to create a new type of online community for the 60 million Americans interested in "purposeful living" and personal development. The company on stage presentation will take place on Tuesday, September 25 at 3:44 PM PDT.

"PeopleJam fills a void in the online media market by targeting an audience looking for advice, information and meaningful personal connections that will help them get the most of out of life between college graduation and retirement," said PeopleJam CEO and Co-Founder Matt Edelman. "Integrating today's three most significant online trends -- video, social networking and blogging -- into a single user experience for this passionate user segment, PeopleJam takes the notion of an interactive online community to a deeper level."

Chris Shipley, executive producer of the DEMO conferences, added, "PeopleJam was selected as one of the 70 companies launching new products at DEMOfall 07 because of its fresh take on social networking and online content. The demographic being targeted by PeopleJam has been underserved online, and the experienced executive team, impressive content partnerships, and unique integration of Web 2.0 functionality with online video programming make PeopleJam attractive to the range of people who use DEMO to identify new opportunities."

PeopleJam is a vertical social media site that presents a package of integrated tools and technology designed specifically to deliver a superior user experience for people with common values, interests and life ambitions:

-- Structured Blogging: Members can use customized blogging tools to write posts in a format that is easy for other members to find and useful for them to read and respond to. At launch, blogging modules include: -- Stories: members can share specific life experiences and lessons learned. -- Goals: members can create life goals and solicit feedback from the community. -- Advice: members can share advice in areas where they have personal expertise or pertinent knowledge. -- Personalization: Members who find a particular blogger inspiring or helpful can add his or her content to their My Favorite Members list with a single click, resulting in a personalized feed of contributions from the community that enables deep levels of content sharing between members with common interests. -- Volunteer Members: Dozens of professional life coaches serve as moderators within the site, and also are available to help members make progress towards their life goals. -- Video and Audio: PeopleJam has produced and aggregated the largest offering of inspirational video and audio on the Web. Designed to stimulate audience interaction, the products feature top-selling authors, motivational speakers, psychologists, fitness trainers, healthy chefs, stylists and other experts. Formats include interviews, original reality series and user-generated content. Created with the democratization of the Web in mind, video can be shared, embedded and will be syndicated to other sites, blogs, mobile phones, video-on- demand services and elsewhere.

"The leading Web 2.0 companies have seen success offering a generic functionality -- YouTube allows users to post video clips and Blogger facilitates text entries, regardless of subject matter -- but a new trend has emerged," said PeopleJam President and Co-Founder Robert Tercek. "PeopleJam is part of a new generation of online destination, presenting an optimized package of Web 2.0 features tailored to suit a specific vertical market segment."

Leading into its launch, PeopleJam signed a number of strategic partnerships that have helped the company bring over 150 experts aboard as members:

-- Let's Dance Media, Inc.'s "LiveLoud" life improvement brand will have a dedicated space on PeopleJam, including experts such as Let's Dance Co-Founder Judson Laipply, creator of "Evolution of Dance" -- the most-watched video in YouTube history. -- PeopleJam will distribute short form video and audio from Nightingale- Conant Corporation's life-improvement experts such as Tony Robbins, Brian Tracy, Dale Carnegie, Dr. Wayne Dyer, Deepak Chopra and others. -- Stream4Media, a new digital entertainment company, is creating over 500 episodes of programming exclusively for PeopleJam members and distribution partners. It will feature online wine expert Gary Vaynerchuk, Top Chef star Andrea Beaman, clips from Harvard Health Publications and more.

The PeopleJam founders have over three decades of combined experience in traditional and new media. Edelman was previously senior vice president of publishing for Hands-On Mobile and senior vice president of Marvel Studios, while Tercek has served in executive management at digital technology start- ups PacketVideo and Hands-On Mobile, and has also been senior vice president of digital media at Sony Pictures Entertainment and creative director for MTV.

About DEMO

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit .

About PeopleJam

PeopleJam ( ), based in Los Angeles, was founded by media executives Matt Edelman and Robert Tercek to tap the power of the Internet to link individuals who share an interest in human achievement, personal bests and achieving a great life. PeopleJam is more than a social networking site. It is the next-generation social media experience and the first online community of its kind to offer an integrated suite of software features for personal development, including collaborative content creation tools, communications features and digital video. At PeopleJam, which is targeted to adults ages 25 to 50, visitors experience shared personal growth and innovative ways to get real results in their lives with the help of like- minded individuals who bond through discovery of shared values.

PeopleJam social media content categories include PeopleLive (health and fitness), PeopleLove (relationships), PeopleEarn (finance and careers), PeopleBelieve (inspiration and spirituality) and PeoplePlay (creativity and fun). Depending on their personal needs, each PeopleJam visitor can access social networking and interactive features to create a personal profile, set goals, blog about challenges they are currently facing, comment on someone else's stories, view and upload videos and read articles. Visitors also can start a dialogue with one of PeopleJam's resident experts who consistently provide content for the site and are available for questions and intensive one-on-one life coaching sessions that help guide users through the issues that are the most impactful in their lives.

Press Contacts: Matt Biscuiti, The Lippin Group/NY, 212-986-7080, Sunny Helali, The Lippin Group/LA, 323-965-1990, Pam Golum, The Lippin Group/LA, 323-965-1990,

CONTACT: Matt Biscuiti, The Lippin Group-NY, +1-212-986-7080,, or Sunny Helali, , or PamGolum, , both of The Lippin Group-LA,+1-323-965-1990, all for PeopleJam

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