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Council-Grade Waste Management Products Now Available Online
Sep 24, 2007 (06:09 AM EDT)


TELFORD, England, September 24 /PRNewswire/ -- A new online shop targeting consumers, recycling enthusiasts and gardeners in the UK has been launched by Europe's leading waste management company, Plastic Omnium.

will give the general public access for the first time to Plastic Omnium's range of top quality products and guarantees. Up until now, these products have only been available to local authorities, waste collectors and industrial customers. http://www.NowRecycle.co.uk

With the UK still lagging behind the rest of Europe when it comes to recycling, composting - one of the easiest ways to start recycling at home - is still only carried out by one third of us. This means that nutrients that could be saved and recycled back into our gardens, parks and open spaces are instead adding to the massive 10 million tonnes of waste that is being sent every year to landfill sites up and down the UK.

With the launch of nowrecycle.co.uk, Plastic Omnium wants to call for more consumers to compost by providing the products that hundreds of local authorities across the UK have come to rely on. Products available on the http://www.NowRecycle.co.uk site include kitchen and garden composters and bins, office recycling bins and garden equipment. The range includes Plastic Omnium's unique IBAC collection coming in a choice of pastel, translucent and fluorescent colours that are aimed at helping boost waste streaming. Desktop mini bins are also available ideal for use as desk-tidy, storing small items and even for keeping used tea bags before they go in the compost bin.

Commenting on the launch of nowrecycle.co.uk, Simon Dutta, North European marketing director said,

"We have been around for almost 60 years in Europe and have a reputation with our trade customers for providing innovative products and services that are reliable and durable. We now want to encourage consumers to recycle and compost as part of their daily routines and provide them with quality products to help them do this.

"We have launched nowrecycle.co.uk to reach consumers direct. We have first hand experience in seeing that the UK's recycling rates are still a long way behind the rest of Europe. We want to help promote recycling and composting in the UK and through our products hope to be part of a recycling revolution that will see more people commit to recycling and managing their waste better."

Notes to Editors:

NowRecycle.co.uk is a trading arm of Plastic Omnium Systems Ltd - a European market leader in waste containment solutions that provides a wide range of waste containers and services including wheeled bins, litter bins, banks, composters and sacks. It is part of the international Plastic Omnium Group, a global leader in contract waste container solutions with worldwide sales of more than GBP1.8 billion. It employs over 9,000 people in 25 countries, across four continents, in manufacturing and service solutions for the automotive, environment and performance plastic products. The company has provided products and services to hundreds of local authorities in the UK over the last 20 years including supplying over 9 million wheelie bins.

Contact: Simon Dutta North European Marketing Director Tel Office: +44-(0)1952-685-595 Tel Mobile: +44-(0)77797-10607 Email: sdutta@plasticomnium.com Website:

www.NowRecycle.co.uk

CONTACT: Contact: Simon Dutta, North European Marketing Director, Tel sdutta@plasticomnium.comOffice: +44-(0)1952-685-595, Tel Mobile: +44-(0)77797-10607, Email: