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Love Thy Celebrity Neighbor ... Homes & Land Survey Reveals Who Americans Want Next-Door
Sep 19, 2007 (08:09 AM EDT)


TALLAHASSEE, Fla., Sept. 19 /PRNewswire/ -- Homes & Land ( http://www.homesandland.com ), the nation's most established real estate media company, has today released the results of its Celebrity Neighbor Survey. The survey asked thousands of Americans to name the celebrity they'd wish to have as their next-door neighbor. Oprah Winfrey, Elvis Presley and Donald Trump ranked as the top three and there were many surprises in the complete, top 20 ranking provided later in this release. Another chart showing top celebrity neighbor choices for people within different age groups is also included.

Movie Stars, Music VIPs or Media Moguls?: Most consumers chose movie stars, but many chose personalities within other professions as well. Tiger Woods was the only athlete to make an appearance on the top 20 list. Five singers topped the chart including Elvis, Dolly Parton, Kenny Chesney, Frank Sinatra and singer-actress Jennifer Lopez. The top twenty list also included three high-powered businessmen (Donald Trump, Bill Gates and Warren Buffett) and three media moguls (Oprah, Martha Stewart and Hugh Hefner).

Venus or Mars?:

For all women surveyed, the following celebrities ranked as their top five choices overall: 1) Oprah Winfrey, 2) Paris Hilton, 3) Dolly Parton, 4) John Travolta and 5) George Clooney. For men participating in the survey, their top five choices included an all-male line-up: 1) Elvis Presley, 2) John Wayne, 3) Donald Trump, 4) Tiger Woods and 5) Bill Gates.

Certain personalities received all-male or all-female votes. Pamela Anderson, Robert De Niro and Al Pacino made the Top 20 overall list through an all-male consensus. Princess Diana and Richard Gere had an all-female following. Oprah Winfrey's following was primarily female, but 12% of those who named her as their number one neighbor choice were male. Brad Pitt and Angelina Jolie were usually named individually - not as a couple. Interestingly, they tied for the number ten spot as individuals. Angelina Jolie's admirers were split equally between men and women, while two thirds of those who voted for Brad Pitt were female.

Stars Still Shining Bright: There is no question that some legendary celebrities still resonate with the public. Elvis, John Wayne, Princess Diana and Frank Sinatra may no longer be with us but are still first choice for many participants wishing for the stars as their neighbors.

Anecdotal Evidence: Those participants who selected Oprah or Elvis as their ideal neighbor appreciated their talent. However, they also cited personal attributes such as Oprah's inspirational and humanitarian qualities. Elvis was often cited as hard-working and generally, a "great guy." Those participants who chose business tycoons like Donald Trump or Bill Gates were motivated by financial aspirations. For example, many concluded that "if I had an address next to Donald Trump, it would mean I'd be rich too." Most Tiger Woods fans would tap into their champion neighbor for personal golfing lessons. However, several of the men said they'd choose Tiger for the women in their lives, since their wives were actually Tiger's biggest fans. While many of the men wanting Pamela Anderson next-door claimed they'd "have a nice view from my window," one fifty-something voter from California claimed he wanted to live next-door to Pamela because he "liked her politics."

Top Twenty Results - Consumer Picks For Celebrity/Famous Neighbors 1. Oprah Winfrey 11. Robert Redford 2. Elvis Presley 12. (Tie) Tom Selleck, Julia Roberts 3. Donald Trump 13. (Tie) Tom Cruise, Kevin Costner, 4. John Wayne Mel Gibson 5. Tiger Woods 14. (Tie)Bruce Willis, Martha Stewart 6. George Clooney 15. Paul Newman 7. (Tie) Paris Hilton, 16. (Tie) Robert Deniro, Warren Dolly Parton Buffet, Frank Sinatra, Princess 8. (Tie)John Travolta, Denzel Diana Washington, Clint Eastwood, 17. (Tie) Jennifer Lopez, Kenny Bill Gates Chesney, Richard Gere 9. Pamela Anderson 18. (Tie) Hugh Hefner, Jack Nicholson 10. (Tie) Brad Pitt, Angelina Jolie 19. Jennifer Aniston 20. Al Pacino

While they didn't make the top overall rankings, below is a list of other celebrities that ranked high among different age groups:

Age Range Female Male 20s Reese Witherspoon, Usher, Tyra Banks, Beyonce Knowles, Johnny Depp Jim Carrey 30s Queen Latifah, Rachael Ray, Ozzie Osbourne, Eva Longoria, Tyra Banks Scarlett Johansson 40s Matthew McConaughey, Dr. Phil Jon Bon Jovi, Dale Earnhardt, Jr. 50s Sean Connery, Ellen Degeneres, Alan Jackson, Ernest Hemingway, Harrison Ford Sylvester Stallone 60s Richard Gere, Barbara Winston Churchill, Joe Dimaggio, Streisand, Eleanor Roosevelt Mohammed Ali, Sophia Loren 70s Paul Newman, Barbara Streisand, Mickey Mantle, Roy Rogers, Bob Barker Jay Leno 80s Jay Leno, Billy Graham Chris Matthews, Roy Rogers 90s 2 Respondents 2 respondents -- Both for Joel Osteen -- One chose Rush Limbaugh -- The other chose Anne Heche

Survey Methodology:

The Homes & Land Celebrity Neighbor Survey was conducted over a two-month period earlier this summer through "Homeline," the company's free, consumer telephone service center. The service center accepts thousands of calls each month to fulfill requests coming from homebuyers and sellers across the nation wishing to receive the company's free real estate magazines. Survey questions were open-ended and answers were unaided. Callers were allowed to provide only one celebrity name as their answer and could participate only once. Females represented 53% and males represented 47% of all callers surveyed. Respondents almost equally represented all regions of the country. Seventy percent of all callers were in the forties, fifties and sixties age ranges. Fourteen percent were in their twenties and thirties and 10% were in their seventies. A handful of intrepid eighty and ninety-somethings sought real estate information through the company's toll free number and participated in the Homes & Land celebrity neighbor survey.

About Homes & Land Affiliates, LLC

Founded in 1973, Homes & Land is a franchise organization and is the foremost national publisher of print and online real estate magazines promoting the listings of top-producing agents across the nation. Headquartered in Tallahassee, FL, Homes & Land prints and distributes more than 67 million magazines annually under the banner of its 347 affiliated magazines reaching over 30,000 communities throughout the United States and Canada. In addition to its flagship publication, the company also publishes Home Guide magazine, Estates & Homes magazine and Rental Guide magazine. In 1992, Homes & Land was the first company to post real estate listings online. Today, the company's website www.HomesAndLand.com attracts 1.1 million unique visitors per month. The Homes & Land brand provides its customers with a comprehensive integrated marketing program and buyers and sellers with one of the most recognizable and reliable real estate resources.

Contacts: Robert Wicker Gabrielle Sertich Chavers Chief Marketing Officer Homes & Land Media Inquiries Endurance Business Media PR Representation WickerR@homesandland.com Tel: 850-575-0189 Tel: 850-877-9315

CONTACT: Robert Wicker, Chief Marketing Officer, Endurance Business Media, WickerR@homesandland.com+1-850-575-0189, ; or Media, Gabrielle SertichChavers, +1-850-877-9315, , both for Homes & Land

Web site: http://www.homeandland.com/