Unedited news and product information from vendors.
Casual Male Retail Group Adds ShoesXL to its Expanding Lifestyle Brand Portfolio
Sep 19, 2007 (08:09 AM EDT)
CANTON, Mass., Sept. 19 /PRNewswire-FirstCall/ -- Casual Male Retail Group www.shoesxl.com , the world's leading specialty retailer of men's big and tall apparel and operator of LivingXL, Casual Male XL and Rochester Big & Tall stores, continued the expansion of its lifestyle brand portfolio today with the announcement of the launch of ShoesXL. The new website and catalog business will offer an extended range of fashionable shoes for the big and tall man from top brand names for the first time. ShoesXL catalogs will be mailed out today to hundreds of thousands of customers nationwide and the website, , launched in late August.
"Casual Male XL carried a selection of shoes before, but never to the extent that we have now with ShoesXL. We are really responding to the needs and challenges men of size and stature often face when searching for footwear, and are extending our brand even further into the lifestyle category with this launch," said David Levin, President and CEO of Casual Male Retail Group. "After achieving our goal of being able to provide big and tall men with the best apparel options available, we are now moving forward with our mission to help them be happier and more comfortable in all that they do. Our LivingXL lifestyle catalog launch was the first step towards achieving this goal, and today's launch of ShoesXL is a second strong step forward in our quest to make Casual Male the leading lifestyle brand provider of the big and tall segment."
ShoesXL currently has more than 570 shoes to choose from for any occasion, 10 times more than Casual Male offered before, in sizes ranging from 12M and 10W to 17M/W and up to widths of 5E. Designer brands include Bruno Magli, Cole Haan, Donald Pliner, Allen Edmonds, Calvin Klein, Timberland, Steve Madden, Kenneth Cole and Johnston & Murphy. Price points range between $50 and $500.
The search is over for shoes in all sizes. Casual Male has seen double digit sales increases for the past four years in their direct channels, making this a natural progression to expand with their expertise.
"As a big and tall man, I have always had enormous difficulty in finding clothing and shoes that meet my size requirements," stated Greg Hakman, a long-time Casual Male customer. "Since coming to Casual Male, I have found fashionable apparel options that make me feel comfortable in all that I do. The new ShoesXL offering will only heighten my shopping experience as I will now be able to purchase the designer footwear that was formerly unavailable to guys like me."
As a multi-channel retailer, whose use of paper is a key component to its business, Casual Male is dedicated to being environmentally responsible in all paper procurement practices, including all CMRG catalogs (i.e. ShoesXL, LivingXL, B&T Factory Direct, etc.).
To learn more about ShoesXL, to receive a catalog or request an interview with CEO David Levin, please contact Ric Della Bernarda at Casual Male at: 781-828-9300
About Casual Male Retail Group:
Casual Male Retail Group, Inc., the largest retailer of big and tall men's apparel with retail operations throughout the United States, Canada and London, England, operates 475 Casual Male XL stores, the Casual Male e- commerce site, Casual Male catalog business, 6 Casual Male at Sears-Canada stores and 26 Rochester Big & Tall stores including a direct to consumer business at RochesterClothing.com. The Company is headquartered in Canton, Massachusetts and its common stock is listed on the Nasdaq National Market under the symbol "CMRG."
Contact: Ric Della Bernarda 781-828-9300 firstname.lastname@example.org 555 Turnpike Street Canton, MA 02021
CONTACT: Ric Della Bernarda, Casual Male Retail Group, Inc., +1-781-828- email@example.com,
Web site: http://www.RochesterClothing.com/ http://www.shoesxl.com/