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Certified Credit Deploys Credit Analysis Solution Deal Maker Score To Help Borrowers Raise Credit Scores
Sep 17, 2007 (10:09 AM EDT)

HOUSTON, Sept. 17 /PRNewswire/ -- Market Kinetix, LLC, has announced that Certified Credit Reporting, Inc., a nationwide credit reporting firm for the mortgage industry, has deployed Market Kinetix's Deal Maker Score credit analysis solution, for usage by its broad base of mortgage industry lender and broker clients.

"This is a time of crisis for borrowers with low credit scores," explains Ron Litt, president of Market Kinetix. "Lenders have tightened their loan underwriting standards, shutting out borrowers who just one month ago would have qualified for a loan. At this point, the only recourse for many borrowers is to raise their credit scores, and without the right tools or advice, it can be a multi-year guessing game to achieve the kind of point increases that borrowers can achieve in just a month or two with Deal Maker Score. The formulas for credit scoring are so complex, that without credit analysis software it is virtually impossible to figure out how to get the optimal score increase needed for a loan approval."

Deal Maker Score is a patent-pending Internet-accessible credit analysis software tool that empowers borrowers with a simple, proactive and clear cut method to legitimately raise their credit scores. After the mortgage originator gets a borrower's credit report, he or she simply clicks on the Deal Maker Score option from within Certified Credit's web site to get information on the fastest method for achieving a target credit score. Deal Maker Score then offers an action plan to achieving the desired credit score, and it's broken down into immediate, short term and long term actions.

"Deal Maker Score is the only scientific analysis tool of its kind that offers a preview of how much each borrower's credit score can be raised, a list of the specific immediate, short term and long term actions a borrower can take to proactively raise his or her score, as well as definitive information on the point increase each action will bring," says Litt.

"One of the big benefits of Deal Maker Score is that it provides a more condensed version of the credit analysis information," states Jan Cammiso, vice president of national sales for Certified Credit. "Instead of having to sort through multiple pages to access the important details, our clients have a streamlined report that provides step-by-step actions that their customers can start using right away. Another great feature is that point increases are also listed for the actions toward each trade line. This is a great product. In fact, credit reporting firms can't stay competitive without offering Deal Maker Score."

About Market Kinetix

Market Kinetix is a marketing company dedicated to providing the mortgage industry with innovative products that enable a more efficient mortgage process. Deal Maker, the company's flagship product, is a unique scientific analysis tool that empowers loan originators with a clear and customized action plan on how borrowers may achieve a target credit score in the shortest time possible. Market Kinetix is based in Houston, Texas and was established in 2006. For more information, please visit or call Market Kinetix at (888) 325-2008.

PRESS CONTACT: Rosalie Berg Strategic Vantage for Market Kinetix (305) 971-5352

CONTACT: Rosalie Berg, Strategic Vantage for Market Kinetix,,

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