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BEA Systems Leads the Industry With the Introduction of Genesis to Enable the Delivery Of Dynamic Business Applications
Sep 11, 2007 (12:09 PM EDT)

SAN FRANCISCO, Sept. 11 /PRNewswire-FirstCall/ -- BEAWorld -- BEA Systems, Inc., a world leader in enterprise infrastructure software, today announced the introduction of a dynamic business application platform initiative that BEA expects to transform software innovation at the application tier. The initiative, code-named Genesis, converges Service-Oriented Architecture (SOA), Business Process Management (BPM), enterprise social computing and other technologies to help enable users as well as IT to deliver dynamic solutions that plug into existing IT application environments.

Enterprises face an accelerated pace of change, and need a fast, simplified way to assemble and modify business applications. Inflexible infrastructure and rigid traditional enterprise applications are time- consuming and expensive to customize. More importantly, these applications fail to meet business requirements for competing in today's dynamic landscape.

BEA's Project Genesis will allow radical simplification of how businesses deliver innovation at the application tier. With Project Genesis, both users and IT will be able to assemble, change and deploy dynamic business applications to achieve competitive advantage. Genesis extends the vision of the BEA AquaLogic product family by including a simplified approach for assembling and modifying dynamic business applications.

"Businesses need to quickly adapt to changing market conditions, but innovation today is too slow and costly. When we first launched AquaLogic, we recognized that dynamic business applications could solve this problem. SOA was the first step in that journey. Genesis will be the next step to extend BEA's AquaLogic vision. BEA has the core competencies and vision to deliver the infrastructure needed to create dynamic business applications," said Alfred Chuang, chairman and chief executive officer, BEA Systems Inc.

Past generations of IT systems were developed using mostly programming code, Forrester notes in its report The New IT Imperative: Design for People, Build for Change:. Business rules and processes were buried in code, whether old mainframe systems, client/server systems, or Web sites. But code is hard to change, and the change usually requires a minimum cycle time measured in months. That's not fast enough anymore. . . . We're now seeing a much more holistic, transformational picture emerging from the synthesis of the many business trends and new technologies that are swirling around IT like Web 2.0, SOA, composite apps, and business process management. (1)

The company plans to share additional roadmap information on Project Genesis at BEA World Shanghai in December 2007.

About BEAWorld

BEAWorld is the premier event for SOA thought leadership and is scheduled to take place in three strategic world markets spanning the Americas, Europe and Asia. The conference is designed to provide critical insights, hands-on instruction, best-practice strategies, and opportunities for interaction with like-minded professionals, industry leaders, visionaries and expert practitioners.

In addition to helping customers achieve innovation and tangible business results, BEAWorld is the place to find the latest information on BEA's infrastructure technologies including BEA Tuxedo(R), BEA WebLogic(R), BEA AquaLogic(R) and BEA Enterprise 360. This year's show will also include a Solutions Showcase, highlighting the latest and most innovative developments from the extensive BEA partner community.

Two additional events are scheduled in the following cities: Barcelona (Oct. 2-4) and Shanghai (Dec. 12-13).

About BEA

BEA Systems, Inc. is a world leader in enterprise infrastructure software. Information about how BEA helps customers build a Liquid Enterprise(TM) that transforms their business can be found at

Contact Information Press Contact: Jim Rivas BEA Systems, Inc. +1-408-570-8834

Copyright 1995-2007, BEA Systems, Inc. All rights reserved. BEA, BEA AquaLogic, BEA eLink, BEA WebLogic, BEA WebLogic Portal, BEA WebLogic Server, Connectera, Compoze Software, Jolt, JoltBeans, JRockit, SteelThread, Think Liquid, Top End, Tuxedo, and WebLogic are registered trademarks of BEA Systems, Inc. BEA Blended Application Development, BEA Blended Development Model, BEA Blended Strategy, BEA Builder, BEA Guardian, BEA Manager, BEA MessageQ, BEA microService Architecture, BEA SOA 360, BEA Workshop, BEA WorkSpace 360, Signature Editor, Signature Engine, Signature Patterns, Support Patterns, Arch2Arch, Arch2Arch Advisor, Dev2Dev, Dev2Dev Dispatch, Exec2Exec, Exec2Exec Voice, IT2IT, IT2IT Insight, Business LiquidITy, and Liquid Thinker are trademarks of BEA Systems, Inc. BEA Mission Critical Support, BEA Mission Critical Support Continuum, BEA SOA Self Assessment, and Fluid Framework are service marks of BEA Systems, Inc. All other company and product names may be the subject of intellectual property rights reserved by third parties. All other trademarks are the property of their respective companies.

CONTACT: Press, Jim Rivas, +1-408-570-8834,, or Analyst,Joe Hnilo, +1-408-570-8314, , both of BEA Systems, Inc.

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