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Sonic Patent to be Included in Formation of HD DVD Portfolio License
Aug 27, 2007 (06:08 AM EDT)
NOVATO, Calif., Aug. 27 /PRNewswire-FirstCall/ -- Sonic Solutions(R) , the leader in digital media software, announced today that its US Patent 6,944,621 for dynamic content revision has been deemed essential to the HD DVD specification for HD DVD players and optical media for the purpose of participating in a joint HD DVD Patent Portfolio License being facilitated by MPEG LA. As previously announced, the Sonic '621 patent was also deemed essential to the Blu-ray Disc specification for BD players and optical media. The Sonic technology covered in the '621 patent -- one of several the company has related to new high-definition formats -- allows for updating or augmenting multimedia content on portable storage media including CD, DVD, UMD, flash memory, HD DVD, and Blu-ray Disc. In addition to Sonic's intention to participate in the Blu-ray Disc and HD DVD Patent Portfolio Licenses, the company will continue to license the '621 patent directly to content owners, online service providers, software developers, game console manufacturers, consumer electronics companies, in-game advertisers, and other industry partners developing online services and non-high definition applications.
Sonic's dynamic content revision technology enables publishers of content on any portable storage media to update or augment that content over the Web or through a local cache. Movie studios, for example, can replace trailers or change menu selections, and game console software makers can deliver in-game advertisements over the internet, providing a very cost-effective way to keep content "fresh" and deliver ongoing value-added promotions and e-commerce offerings to form a more direct relationship with the entertainment viewer. The same technology is already widely-licensed by major Hollywood studios today for use on standard-definition DVD releases of InterActual(R)-enabled titles such as 'Lord of the Rings: Return of the King', 'Harry Potter and the Prisoner of Azkaban', and the 'Star Wars Trilogy'.
"The inclusion of Sonic in the formation of the HD DVD Patent Portfolio License underscores our technology depth and our continued investment in the success of new digital-media formats," said Dave Habiger, president and CEO, Sonic Solutions. "From patented technologies for high definition to our innovative Sonic DVD On Demand(TM) platform that creates new models for the electronic sell-through of video entertainment, Sonic and our world-class research and development team continues to shape and enhance consumers' digital media experiences and generate significant growth opportunities for our company."
About Sonic Patents
Sonic Solutions' focus on product leadership and innovation has resulted in an extensive patent portfolio in the areas of digital media content creation, playback and recording -- many of them essential to the next generation of interactive, high-definition content. Sonic's licensing group enables third parties like Adobe, Microsoft, Scientific-Atlanta, Sony and others to add digital media creation to their PC applications and consumer electronics set-top-box products. More information about licensing and Sonic's patent portfolio is available at: ( http://www.sonic.com/innovation/patents ).
About Sonic Solutions
Sonic Solutions enables the creation, management, and enjoyment of digital media content through its Hollywood to Home(TM) products, services, and technologies. Sonic's products range from the advanced authoring systems used to produce Hollywood DVD, HD DVD, and Blu-ray Disc film releases to the award-winning Roxio(R)-branded photo, video, music, and digital-media management applications. Sonic's patented technologies and AuthorScript(R) media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set-top players, retail kiosks, and PCs. Always an innovator, Sonic has taken a leading role in helping professional and consumer markets make the successful transition to the new high-definition media formats and, through the DVD On Demand(TM) and Qflix platforms, Sonic is defining new models for the digital distribution of premium Hollywood entertainment. Sonic Solutions is headquartered in Marin County, California.
Sonic, the Sonic logo, Sonic Solutions, Qflix, AuthorScript, Hollywood to Home, InterActual, Sonic DVD On Demand, Roxio are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license.
The above paragraphs of this press release may contain forward looking statements that are based upon current expectations. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K, Form 10-Q and Registration Statement on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward looking statements.
CONTACT: Chris Taylor of Sonic Solutions, +1-408-367-5231, firstname.lastname@example.org
Web site: http://www.sonic.com//