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ExactTarget and Customer TicketsNow.Com to Speak at eTail's Email Marketing Day
Aug 06, 2007 (08:08 AM EDT)


INDIANAPOLIS, Aug. 6 /PRNewswire/ -- Angel Morales, ExactTarget's director of retail strategy, will facilitate roundtable discussions from leading retailers and solution vendors about abandonment emails as part of Email Marketing Day, taking place at the eTail 2007 Washington D.C. Conference. eTail provides strategies and best practices from top retail companies and vendors to help enhance multi-channel marketing efforts. The Email Marketing Day offers attendees information on every aspect of email marketing during practical sessions discussing the challenges marketers face during email campaigns.

What: Interactive Roundtable Discussion When: Monday, August 6, 8:55 a.m. -- 2:10 p.m. EST Where: Hilton Washington D.C. 1919 Connecticut Avenue North West Washington, D.C. 20009

In his role as roundtable facilitator, Mr. Morales will explain to participants how to build and execute a successful program to create abandonment email campaigns. He will focus on using various tools/techniques to capture behavioral activity (not just web analytics), determining content, targeting messages and maintaining positive customer relationships.

Mark Hodes, senior vice president, customer marketing for TicketsNow, an ExactTarget customer, will share his company's approach to abandoned sales recovery, email campaign execution and the results of using the industry's most sophisticated "abandon check out" strategy. Attendees will also have the opportunity to ask questions and obtain advice on their own abandoned basket recovery campaigns.

Mr. Morales has been working with retailers on eTail strategies for a decade. At ExactTarget he focuses on helping clients develop successful automated email marketing campaigns.

About Angel Morales

Angel Morales has spent ten years working in multi-channel retailing. As Director of Retail Strategy for ExactTarget, Morales focuses on integrating technology solutions and creating automated retail email campaigns. He has successfully launched more than 30 eCommerce Web sites, and has aided in the implementation and design of warehouse management systems, call center support, inventory management, ship stations, point of sale systems, customer relationship management and data interchange between these systems. Morales has also developed the application architecture for many eTail solutions, and is an expert in on-line acquisition, conversion, retention and analysis. He is passionate about helping customers apply search principles to dynamic merchandizing in order to create targeted landing pages, extending analytics into 1-to-1 remarketing and leveraging point of sale data to enable follow up emails that contain cross-sell opportunities.

About ExactTarget

ExactTarget helps clients increase sales, optimize marketing investments, and strengthen relationships through integrated, on-demand software that powers permission-based email marketing, mobile messaging, and one-to-one communications. As the market leader, over 6,000 clients worldwide-including The Home Depot, Papa John's, Cold Stone Creamery and CareerBuilder.com-rely on the ExactTarget platform for their integrated email marketing needs. Headquartered in Indianapolis, Indiana, the company has more than 30 offices worldwide. For more information, please visit http://www.exacttarget.com .

CONTACT: Becky Caudill of SHIFT Communications, +1-415-591-8418, bcaudill@shiftcomm.com, for ExactTarget

Web site: http://www.exacttarget.com/