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Ziff Davis Enterprise and Developer Shed Announce Merger
Aug 02, 2007 (08:08 AM EDT)


NEW YORK, Aug. 2 /PRNewswire/ -- Ziff Davis Enterprise, a leading integrated media and demand generation company serving the technology industry, and Developer Shed, a rapidly growing network of twelve complementary content websites targeting development and programming professionals, today announced a merger of their IT, channel, and developer networks. This merger includes Developer Shed's recent acquisitions of websites: Tutorialized, a site for user-generated "how to" videos for developers, and Codewalkers, which provides user-generated scripts for developers. Together, Ziff Davis Enterprise and Developer Shed create a comprehensive, trusted content portfolio that will bring together an unparalleled community of developers and IT professionals across the globe. The merger forms a combined network of over nine million monthly unique visitors and reinforces both companies' strategies of providing the most comprehensive and effective information and marketing solutions to our customers. The merger occurs simultaneously with the completion of Ziff Davis Enterprise's spin out from Ziff Davis Media.

"This merger, coming immediately after our transition to a stand-alone company, demonstrates ZDE's commitment to offering a complete suite of information and marketing solutions to reach developers, IT management, solution providers, and CIOs," said Sloan Seymour, president and chief executive officer of Ziff Davis Enterprise. "We believe this provides our marketers with a unique opportunity for targeted marketing solutions and our readers with rich, relevant and timely information."

Jonathan Caputo, founder and chief executive officer of Developer Shed added: "Developer Shed's important community of developers significantly enhances Ziff Davis Enterprise's vision of serving all participants in the Information Technology market. Together we provide worldwide IT developers, users and decision-makers with the best information available to help them do their jobs more effectively." Mr. Caputo will assume the role of chief operating officer, president of Internet Operations of the new entity.

Ziff Davis Enterprise Online Network(ZDEON) comprises a variety of content websites, eNewsletters, Blogs, and buyer resources; leveraging content from ZDE's award-winning editorial brands - eWEEK, Baseline, and CIO Insight. The network reaches 4 million monthly unique visitors and includes such properties as eWEEK.com, Baselinemag.com, CIOInsight.com, ChannelInsider.com, MicrosoftWatch.com, Linux-Watch.com, and WebBuyersGuide.com, an online demand generation platform and vertical search directory. In addition to the websites, ZDEON publishes 43 targeted eNewsletters covering a variety of categories, topics and vertical markets with a total weekly circulation of 16.5 million.

The Developer Shed Network provides content, eNewsletters, webcasts and forums catering to the needs of virtually every type of developer. The developer-specific content ranges from news and technology updates, programming languages, sample code, tutorials, chat and other resources; significantly, developers themselves generate a large amount of relevant content on targeted user forums. The network consists of the following sites:

igrep.com, devshed.com, aspfree.com, devarticles.com, devarchives.com, scripts.com, devhardware.com, seochat.com, devmechanic.com, webhosting.devshed.com, itmarketplace.com, tutorialized.com, and codewalkers.com. Developer Shed also publishes two eNewsletters (Developer Shed and SEO Chat) with a total opt-in subscriber base of over 250,000.

The Ziff Davis Enterprise-Developer Shed merger will support the Companies' combined strategy of providing marketers with the opportunity to leverage active communities of IT, developer, solution providers and business decision makers, with a full suite of targeted marketing solutions within contextual editorial environments.

About Ziff Davis Enterprise: Ziff Davis Enterprise is an integrated media and demand generation company that produces publications, online content, custom publishing, and events targeting the tech industry. Leading brands include Baseline, CIO Insight, eWEEK, baselinemag.com, cioinsight.com, eWEEK.com, and WebBuyersGuide.com, as well as the Custom Solutions Group with its eSeminars, Virtual Tradeshow, and Custom Media divisions. Ziff Davis Enterprise has a total database of 3.8 million business, technology, and channelbuyers. www.ziffdavisenterprise.com

About Developer Shed: Developer Shed was founded in 2003 and has rapidly become a "go-to" destination site for programmers and IT developers. Developer Shed manages 12 high-technology websites collectively known as the Developer Shed Network. The network serves daily articles, forum postings, and videos to over 6 million monthly visitors consisting of closely segmented development/programming/web design professionals across all technology platforms and development environments. The Company receives revenues from advertisers specifically seeking to reach DevShed's highly targeted demographic. www.developershed.com

CONTACT: Josh Heitsenrether of Ziff Davis Enterprise, +1-212-503-5066 or josh_heitsenrether@ziffdavis.com

Web site: http://www.ziffdavisenterprise.com/ http://www.developershed.com/