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Scott Hagedorn Named U.S. Director of OMD Digital
Jul 20, 2007 (12:07 PM EDT)
NEW YORK, July 20 /PRNewswire/ -- OMD U.S. has named Scott Hagedorn as U.S. Director of OMD Digital, Page Thompson, CEO of OMD North America, announced today.
Hagedorn was previously Director of Innovation at OMD where he helped define the next generation of integration, strategy, measurement and analytics in the digital space.
In his new position, Hagedorn will oversee all digital efforts across OMD Digital's US properties which include the four OMD Digital offices of New York, Chicago, Los Angeles and San Francisco. Hagedorn also joins the OMD U.S. Operating Council and the OMG Digital Global Council. OMD is a unit of the Omnicom Media Group.
Hagedorn succeeds Sean Finnegan, who was promoted earlier this week to the position of CEO of OMG Digital, a new Omnicom Media Group unit with responsibility for leading functional initiatives across OMG's digital media capabilities.
"Since joining OMD, Scott has revamped the digital practice to be aggressively focused on delivering high impact experiences with exceptional ROI. His strategic insights fuse media and creative strategies with customer behavior," Thompson said.
OMD ( http://www.omd.com ) is one of the largest and most innovative media communications specialists in the world, with more than 140 offices in 80 countries. Named 2006 Most Creative Agency in the World by The Gunn Report for Media, 2005 Global Media Agency of the Year by Adweek and 2005 Media Agency of the Year in the U.S. by Advertising Age, OMD also had the distinction of winning the most EFFIES in 2006 and more Media Lions than any other media agency at the 2005 Cannes International Advertising Festival. The agency network is a unit of Omnicom Group Inc.
CONTACT: Tara Clark of OMD, +1-212-590-7333, firstname.lastname@example.org
Web site: http://www.omd.com/ http://www.omnicomgroup.com/