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InsWeb Reports AgentInsider(TM) Milestone
Jun 20, 2007 (06:06 AM EDT)
SACRAMENTO, Calif., June 20 /PRNewswire-FirstCall/ -- InsWeb Corp. , a leading online insurance marketplace, today announced the sale of its one millionth lead to a local agent in New Jersey participating in the Company's AgentInsider lead generation program. Since the inception of the AgentInsider program 21 months ago, the Company has tracked the number of leads distributed to local agents.
On Saturday, June 9th, Liberty Mutual agent Patrick Geaney bought the one millionth lead, making him the lucky winner of free leads for one year. Mr. Geaney, a participant in the AgentInsider lead program since January 2007 said, "I am very happy with the program. AgentInsider delivers leads on consumers that have taken the initiative to inquire about insurance. They are warm leads on consumers that are asking for a quote now, so the toughest part of the insurance sales process is already done for me."
While it took 12 months to deliver the first 500,000 leads through AgentInsider, it took less than nine additional months to deliver the next 500,000 leads. InsWeb President and Chief Operating Officer Jaimie Pickles stated, "We are excited about this milestone, as it highlights the growing popularity of our AgentInsider lead generation program among local agents. Our agents realize that consumer behavior is steadily shifting from responding to traditional advertising to shopping for insurance on the Internet. They understand the need to find a cost effective way to achieve an online presence. The sale of our one millionth lead is a strong indicator that our AgentInsider lead generation program is filling that need more and more each day."
AgentInsider was launched by InsWeb in September, 2005 to enable local and regional agents to leverage InsWeb's online marketing power and gain access to consumers shopping for their insurance at InsWeb. Designed with the local agent in mind, AgentInsider gives the agent control over price, territory, volume, and profile of consumers that they seek. More information regarding AgentInsider can be found at http://www.agentinsider.com .
InsWeb http://www.insweb.com enables consumers to compare multiple, actionable quotes for auto, term life, health, homeowners, renters and condominium insurance offerings from many of the nation's highly rated insurers. The top-rated online insurance marketplace also provides live customer service, interactive tools and independent research. Headquartered in Sacramento, Calif., InsWeb is accessible at .
For further information regarding InsWeb Corporation, please review the Company's filings with the Securities and Exchange Commission, including Quarterly Reports on Form 10-Q and Annual Reports on Form 10-K, and in particular Management's Discussion and Analysis of Financial Condition and Results of Operations.
"INSWEB" and "AGENTINSIDER" are registered service marks of InsWeb Corporation. All marks above are those of InsWeb Corporation, except for those of insurance insurers, brokers, agents, industry organizations, financial institutions, online partners, service providers, other mentioned companies and educational institutions, which are the marks of their respective entities.
CONTACT: Kiran Rasaretnam of InsWeb Corporation, +1-916-853-3345, email@example.com
Web site: http://www.insweb.com/