Unedited news and product information from vendors.
The Weather Channel Interactive and msnbc.com Expand Partnership
Jun 18, 2007 (10:06 AM EDT)
ATLANTA & REDMOND, Wash., June 18 /PRNewswire/ -- The Weather Channel Interactive (TWCI) and msnbc.com today announced an agreement that enables consumers to easily access weather.com content through msnbc.com's Weather section. The agreement brings the most popular source of weather information on the Web and the number one TV news site(1) together to offer consumers one place to easily find the latest and most comprehensive weather-related news, video, and interactive features.
Msnbc.com's redesigned Weather section features customizable current conditions, 36 hour forecasts, and regional and national weather maps from weather.com. The section also offers links to in-depth information on hourly and extended forecasts as well as relevant lifestyle content on weather.com. Consumers can visit sections on weather.com which detail outdoor recreational activities that are impacted by weather, check the latest health reports for updates on allergies and pollen, or view airport conditions in order to plan for vacations or business travel. Msnbc.com will also link to news stories and videos on Forecast Earth, a climate focused site developed by The Weather Channel.
(1) Nielsen//NetRatings reports more than 33 million unique visitors to msnbc.com in April 2007, making it the No. 1 news site
About The Weather Channel Interactive
The Weather Channel Interactive is the leading provider of broadband and wireless weather products including weather.com, Desktop Weather by The Weather Channel, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. weather.com reaches more than 30 million unique users each month, is the most popular source of online weather, news and information and is the most trusted source of online weather information according to Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video.
Msnbc.com delivers a fuller spectrum of news. Drawing on its award- winning original journalism, NBC News heritage, trusted sources and Microsoft's advanced technologies, the site presents compelling, diverse and visually-engaging stories on the consumer's platform of choice. Based in Redmond, WA, msnbc.com is a joint venture of Microsoft and NBC Universal .
CONTACT: David Blumenthal of The Weather Channel, +1-770-226-2611, firstname.lastname@example.org; or Gina Stikes of msnbc.com, +1-212-664-7403,
Web site: http://www.weather.com/ http://www.msnbc.com/