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theScore introduces the ultimate mobile sports news experience
Aug 29, 2013 (02:08 PM EDT)


- Huge iOS update gives fans the most comprehensive, curated news in real time

TORONTO, Aug. 29, 2013 /PRNewswire/ - theScore, Inc. (TSX Venture: SCR) ("theScore") today announced a major update to its app for iPhone and iPad, transforming its news offering to provide a truly mobile-first, comprehensive, curated and real-time experience for sports fans.

(Photo: http://photos.prnewswire.com/prnh/20130829/TO748)

The news sections across every league on theScore will now deliver up-to-the-minute content, presented in "snackable bites" that break down the biggest stories into the most important elements - stacking each update on top of the last, accompanied by richer visuals and multimedia, including videos and tweets.

View the demo

"Fans want a unique experience when it comes to following the stories, leagues, teams and players that matter to them on their mobile devices," said John Levy, Chairman and CEO of theScore. "They're looking for quick, bite-sized bursts of information, updated as soon as something happens. So that's what theScore now gives them 24/7."

In preparing for one of the biggest updates since its App Store debut in 2008, theScore has built a 35-strong mobile-first newsroom, powered by an in-house, custom-designed Content Management System (CMS) that allows writers and editors to deliver mobile news to the user quicker than ever.

theScore's latest update has also made it easier to follow teams, leagues and players, as well as adding Player Alerts for NFL and MLB - plus a brand new tool to compare fantasy league picks. Updated features include:

The best mobile sports news: Real time - all the time. theScore now delivers the most comprehensive mobile sports news available, with content created and curated from the most trusted sources and updated in real time by theScore's in-house Content Team.

Top News & Hot Games: With Top News, theScore gathers all the biggest sports stories in one place, making it easy to stay up-to-date. Want to know what games to keep an eye on? Hot Games gathers all the most popular events, showing what's trending at that moment and what's coming-up, so sports fans won't miss a thing.

NFL and MLB Player Alerts: Already available for NHL and NBA, Player Alerts now arrive for MLB and NFL. Users are notified in real-time when a player they're following makes a major scoring play or is involved in breaking news - a perfect tool for fantasy league players.

Follow via Star: theScore's made it even simpler to follow what matters to sports fans. Just tap the star in the top right corner of the screen to instantly follow the league, team, game or player currently being viewed.

Breaking News Alerts for Every League, Team, and Player: Subscribe to Breaking News Alerts for any league, team or player in the app and theScore sends them straight to the user's mobile device as soon as a major story breaks.

Player Compare: Sports fans can now select players from almost any league and compare their vital stats side-by-side before making any fantasy league roster moves.

Android versions of these features are slated for the fall. theScore is available on iOS, Android, BlackBerry and Windows Phone devices. Its mobile platforms are used by an average of 4.5 million monthly active users.

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About theScore Inc.

theScore is dedicated to providing the ultimate, personalized mobile sports experience. We connect sports fans to what they love, dispensing real-time sports news, scores, fantasy information and alerts while creating and curating mobile-first content that is comprehensive, customizable and seamlessly shareable.

Forward-looking (safe harbour) statement

Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as "may", "would", "could", "will",  "believes", "plans", "anticipates", "estimates", "expects" or "intends" and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore's current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading "Risk Factors" in the Company's Listing Application as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.

SOURCE theScore, Inc.