Press Releases

Unedited news and product information from vendors.

Physicians Practice Tablet App Addresses Health IT Challenges
Jul 02, 2013 (12:07 PM EDT)

NORWALK, Conn., July 2, 2013 /PRNewswire/ -- UBM Medica US today announced that Physicians Practice, the award-winning practice management resource for physicians and medical office staff, released the second digital issue of its free iPad application. This issue includes a multitude of tips from peers and technology experts to help practices efficiently maximize the benefits of technology investments.

The field of health IT is having a significant impact on the way physicians practice medicine, affecting how they see patients, document treatment, and receive payment. One of the biggest drivers of change — and areas of challenge — is the government's incentive program for the meaningful use of EHRs. According to the Physicians Practice 2013 Technology Survey, respondents cited EHR adoption and implementation as their most pressing health IT problem. And while 76 percent of survey participants had already implemented or were planning to implement an EHR in their practice, less than half had seen a return on their investment.

In addition to data from the 2013 Technology Survey, the second issue includes articles, tools, and multi-media presentations to help practices better select and get the most from the their technology purchases. Available now in the App Store, this edition's features include:

  • A complete guide to the meaningful use program, including crib sheets in addition to advice from the CMS Office of E-Health Standards and Services
  • Tips for connecting with "mobile" patients
  • Financial strategies to help practices acquire the latest technology
  • Suggested apps and gadgets to improve life in and outside of the office

"Everyone from patients to payers expects today's practices to be more tech-savvy," said Keith Martin, managing editor at UBM Medica US.  "This issue of the Physicians Practice app will help practices select, finance, and efficiently utilize some of the best tech tools available for practices. We can't think of a better way to present our guide to building a state-of-the-art practice than the interactive format afforded by a tablet app." 

For nearly 25 years, Physicians Practice has provided practical advice on the business of medicine through a variety of mediums including print, digital, and live events. The tablet app was launched in April 2013 and combines Physicians Practice's practical advice with interactive features such as podcasts, videos, and personalized checklists..

This is the second of three issues of the Physicians Practice tablet app planned for 2013. For more information, visit the App Store.

About UBM Medica US
Addressing today's healthcare information needs, UBM Medica US, delivers strategic, integrated communications solutions and comprehensive reach -- online, in print, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica US provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, websites, online communities, drug databases, digital events, and other valuable resources, UBM Medica US also delivers comprehensive communication solutions for the pharmaceutical and related industries. Websites include,,,,,, and UBM Medica US is part of UBM Connect – which provides marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect also includes UBM Studios, the global leader in interactive digital environments. UBM Connect is a UBM plc company. For more information, visit

About UBM plc
UBM plc is a global events-led marketing services and communications company.  We help businesses do business, bringing the world's buyers and sellers together at events and online, as well as producing and distributing news and specialist content.  Our 5,500 staff in more than 30 countries are organized into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to; follow us on Twitter at @UBM_plc to get the latest UBM corporate news.

Media contact:
Amy Erdman
Vice President, Marketing