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TrialPay Mobile Revenue Surges 85% in Q1 as Company Announces In-Store Offers to Tap into $2.5T of Consumer Retail Spending
Jun 06, 2013 (05:06 PM EDT)
PALO ALTO, Calif., June 6, 2013 /PRNewswire/ -- TrialPay's 2013 Q1 mobile revenue grew 85% over Q4 2012, as game developers adopted the company's mobile monetization and advertising tools. Adoption has accelerated into Q2, and over half of the Top 10 developers on PocketGamer's 2013 rankings now work with TrialPay.
Leading developers such as Kabam and Big Fish Games who have previously deployed TrialPay's tools on web and Facebook, have now extended these integrations to Android and iOS. Longtime mobile developers such as Storm8, Spacetime Studios and TinyCo are taking advantage of TrialPay's global advertiser reach and stringent focus on quality to launch offers in their mobile apps.
"What differentiates TrialPay from other monetization partners is their ability to bring exclusive advertisers to their mobile platform. By continuing to innovate with retail offers, market research and video, TrialPay is able to deliver on their promised results," says Jeff Petry, General Manager of Spacetime Studios.
TrialPay expects mobile growth to continue at an accelerated pace for the rest of the year, with May revenues increasing 100% over April.
The company is also announcing the availability of in-store offers. Over 95% of consumer spending occurs offline, and developers can now participate in the $2.5T that US consumers spend in brick and mortar stores every year.
In-store offers are the result of a proprietary offline platform that has been in development for two years. Bypassing traditional coupons, apps and check-ins, these in-store purchases are instantly tracked via normal credit and debit cards.
"The ability for a customer to receive Gems in a Kabam game while making everyday purchases like buying coffee, household goods and clothing expands the reach of reward based advertising," says Andrew Sheppard, President of Kabam.
In-store offers are especially relevant on mobile devices as more consumers use their devices for on-the-go entertainment. In fact, twice as many mobile users make an in-store visit within the first 3 hours of seeing an offer than do desktop users.
Food and dining is favorite category as customers refuel in-store and also in their games. The company has attracted national and regional food brands eager to reach an engaged online audience.
Buca di Beppo, an Italian restaurant chain with over 90 locations across the country, is one such example: "We're thrilled to work with TrialPay and be connected to such a broad base of consumers as they engage with their favorite mobile apps. Through TrialPay, we have been able to gain additional brand exposure and expand our distribution channels to drive consumers to visit our restaurants nationwide," says Trish Giordano, Vice President of Sales & Marketing.
TrialPay was founded in 2006 as an alternative payment platform, placing targeted promotions around transactions. The Palo Alto based company has since grown into the leading value-exchange advertising platform serving developers in mobile and social gaming, utility software and online services, reaching over 200 million monthly users in over 180 countries. The company is backed by Battery Ventures, Index Ventures Greylock Partners, and Visa among others.
TrialPay leads the evolution of the pay-per-performance business model by bridging the gap between online advertising and physical shopping. For more information on TrialPay, please visit http://www.trialpay.com.