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Latino SEO: Optimizing Content for the Hispanic Market Takes Center Stage at Hispanicize 2013
Apr 10, 2013 (01:04 PM EDT)
NEW YORK, April 10, 2013 /PRNewswire/ -- Optimizing content for the U.S. Hispanic audience will be a key topic of conversation at this week's Hispanicize 2013, the fourth annual Latino trends event, which will feature a panel titled "Latino SEO Roundtable: Search Strategies and Tactics for the U.S. Hispanic Market."
Manny Santos, Director of PR Newswire's MultiVu Latino division, will participate in the discussion, which is scheduled for Thursday, April 11 at 12:30pm at Ocean Tower 2 Ballroom C, Eden Roc Renaissance Hotel, Miami Beach, FL. Hispanicize 2013 (http://www.HispanicizeEvent.com) is taking place April 9-13.
"At PR Newswire, we believe that SEO today is less about on-page optimization, keyword selection and link structure, and more about serving the audiences marketers aim to reach," Santos said. "In order to get rank in search engines, content needs to be useful to audiences. In other words, it should be high quality content. People need to read it, share it and take action."
Santos added that "When it comes to U.S. Latino audiences, in addition to quality, the content should also be produced in a culturally relevant manner." Click here to read press releases specifically targeted to U.S. Latino audiences, distributed through Hispanic PR Wire, a PR Newswire property.
Other panel members include Matt Wallaert, Behavioral Scientist, Bing-Microsoft; Sebastian Aroca, Managing Partner, Hispanic Market Advisors®; and Denisse Icaza, Founder/Editor of AhorrosparaMama.com, LatinaMomBlogger.com. The moderators is Bill Gato, President, Gato Advertising.
PR Newswire, a long-time sponsor of Hispanicize, invites Hispanicize 2013 attendees to stop by booth #8 to collect a Latin American flag sticker they can attach to their PRN "Share Your Historia" pin. PR Newswire also invites everyone to "Share Your Historia" via Twitter, hashtag: #shareyourhistoria, telling us why they retain a strong affinity to Hispanic culture.
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About Hispanicize 2013
Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.
SOURCE PR Newswire Association, LLC