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Radiate Media Forms First TV Partnership in Alabama to Drive Traffic Information for WVTM-TV in Birmingham
Sep 25, 2013 (01:09 PM EDT)
SALT LAKE CITY, Sept. 25, 2013 /PRNewswire/ -- Radiate Media has formed its first television partnership in the state of Alabama to provide the most accurate up-to-the-minute traffic information—equipped with custom on-air graphics and integrated web and mobile products—for Birmingham's WVTM-TV station.
Radiate Media's CommuteVantage is a HD television graphics system for reporting real-time traffic data. The fully integrated, customizable system provides current traffic incident and travel-time information. CommuteVantage features up-to-the-minute information and instant-render graphics to complete the full picture of any broadcast traffic report.
"WVTM prides itself on its high level of accuracy, and our partnership will allow Birmingham viewers to benefit from Radiate Media's customized CommuteVantage traffic graphics and data system," said Dave Waskiewicz, Radiate Media's Vice President, Television. "With our industry-leading graphics and fully integrated web and mobile products, Radiate Media continues to expand its internal traffic gathering resources to offer the most reliable information to our partners. We look forward to working with the staff at WVTM to provide viewers with the best product across all of Alabama."
CommuteVantage will also provide creative sponsorship opportunities and new revenue streams for WVTM-TV.
"Viewers already depend on us for accurate and timely weather and traffic information," added Gene Kirkconnell, WVTM-TV Vice President and General Manager. "The Radiate traffic system now brings to our broadcasts and websites more dynamic graphics, an efficient content workflow and exciting new opportunities to connect advertisers with this important audience segment."
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