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Belardi/Ostroy Purchases UniverseTrends Marketing Data Website
Aug 02, 2013 (08:08 AM EDT)
NEW YORK, Aug. 1, 2013 /PRNewswire/ -- Belardi/Ostroy, a leading full-service direct-marketing and creative agency, announced its purchase of the marketing, data and website assets of UniverseTrends, LLC, a data research firm whose Direct Marketing 500 Index (DM-500), a quarterly benchmark comprised of 500 leading cataloguers, publishers and non-profit organizations, publishes contextual market trends and consumer purchasing statistics. The company has re-launched the UniverseTrends website at www.universetrends.com.
The DM-500 provides online and offline direct-marketers, researchers, fund managers and the financial community with a quarterly performance benchmark for new customer acquisition and retention against the average for their respective market categories. Benchmarked variables include volume stats for gender, average unit of sale, average gift spend, age of buyer and income.
"Today's successful marketer relies more than ever on aggregated consumer purchasing data and patterns - the who, what, when, where, why and how - which are critical in the acquisition planning process," said Andy Ostroy, Belardi/Ostroy CEO. "UniverseTrends keeps them informed of the marketplace, the competition and customer buying behavior."
"Belardi/Ostroy is a best-in-class direct marketing agency with a terrific reputation and unique cache of marketing support services," said Chris DeMartine, UniverseTrends founder and president. "The DM-500 is a natural complement to the unique insights they provide clients."