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Preliminary agreements to sell Dot Chinese Online and Dot Chinese Website domain names reached with ten leading registrars
Jul 14, 2013 (05:07 PM EDT)

DURBAN, South Africa, July 14, 2013 /PRNewswire/ -- European internet domain name registry TLD Registry Ltd and ten leading registrars have signed preliminary agreements to sell fully-Chinese domain names in the "Dot Chinese Online" and "Dot Chinese Website" global top level domains ("New gTLDs"). Sales and marketing activity will occur worldwide, with special focus on China, Hong Kong and Singapore.

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Of the ten preliminary agreements, seven have been signed in the last four weeks. TLD Registry CEO Arto Isokoski said, "The pace of newly signed preliminary agreements has exceeded our expectations. We're delighted to have welcomed so many new partners to the Dot Chinese Online and Dot Chinese Website team."

TLD Registry Executive Chairman Taneli Tikka, said, "Our investors' and executives' confidence in Dot Chinese Online and Dot Chinese Website as the essential new Chinese TLDs has been validated by the excellent traction we've achieved in the sales channel."

The two new Chinese TLDs will offer businesses and consumers more domain name choices and a unique opportunity to enhance their brands and businesses online. "The Dot Chinese Online and Dot Chinese Website TLDs are culturally relevant, linguistically correct and will dramatically improve the way the booming Chinese web operates," said Simon Cousins, TLD Registry Communications Director. He continued, "Our TLDs are of interest to businesses worldwide, whether they're serving Chinese people in China or Chinese communities around the world."

"Tens of thousands of domain name resellers and millions of Chinese domain name customers are addressed with TLD Registry's marketing channel," said Isokoski. "The fully-Chinese domain names made possible by Dot Chinese Online and Dot Chinese Website will be popular with trademark owners seeking to protect and benefit brands, businesses looking to better serve their customers, and domain name investors."

Pinky Brand, the domain industry veteran overseeing TLD Registry's channel sales said, "Our registrars universally view Dot Chinese Online and Dot Chinese Website as culturally relevant and linguistically correct TLDs. Channel enthusiasm is high."

"All things going well with ICANN's final policy details, we expect our TLDs to go live in the October 2013 timeframe," said Isokoski.

For more information:
Find out more about TLD Registry and fully-Chinese domain names at A background and logo kit is available for download at

Media contact:
Simon Cousins, Communications Director,, +1-347-850-3360


SOURCE TLD Registry Ltd