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Beyond the Rack Goes Live With Visa Debit
Jul 04, 2013 (01:07 PM EDT)
MONTREAL, July 4, 2013 /PRNewswire/ -- Beyond the Rack, North America's fastest growing online retailer today announced the availability of a new payment option for shoppers on its popular site. Beyond the Rack members can now use Visa Debit to conveniently shop online using funds drawn directly from their bank account, while benefitting from all the security features and protections synonymous with paying with Visa.
"We are pleased to offer Beyond the Rack customers a new way to pay online," said Sue Whitney, Head of New Products, Visa Canada. "With Visa Debit, shoppers can pay online straight from their bank account, and know they are protected by Visa's layers of security including Zero Liability."
Visa Debit's enhanced features continue to make payments fast, convenient, reliable and secure for consumers and merchants. In addition to allowing for the one-step electronic debiting of funds when shopping online, internationally (excluding Virtual Visa Debit), over the phone or by mail, Visa Debit also offers the ability to make regular and recurring bill payments online, providing greater payment flexibility and account management convenience. Visa Debit purchases are backed by Visa's multiple layers of security, helping to reduce the risk of fraud through Visa's Zero Liability Policy, the Visa E-Promise, Verified by Visa® service, address verification and the three-digit code on the back of the card.
The Visa Debit payment option will be accessible to all new and existing members of Beyond the Rack. Membership in the club is always free.
"Beyond the Rack is proud to be working with Visa Canada to offer our customers Visa Debit as a new payment option," says Richard Cohene, Marketing Director at Beyond the Rack. "It has already started to have a positive effect on checkout and customers appreciate it. Thank you to everyone at Visa for helping make this possible."
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