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Enterprise Social Media: Show Me the Money
May 16, 2013 (01:05 PM EDT)
NEW YORK, May 16, 2013 /PRNewswire/ -- How are enterprises measuring the revenue impact of their social media marketing and sales programs today? This is the question that New York-based social intelligence software company tracx and Susan Etlinger of Altimeter Group will address in a new webinar. Aimed at enterprise marketers and sales leaders, listeners will learn the latest trends in enterprise social media measurement as well as gain practical tips to drive more revenue and sales through social channels.
Consumer buying behavior is fundamentally changing. The explosive use of social media and growth in use of mobile devices and tablets are playing a significant role. Enterprises must adapt their own business processes as a result, and not just in marketing, but across other departments including customer support, public relations, customer insights, product management functions, and even sales. Social media is a game changer for the whole enterprise.
Many companies have a corporate Facebook page, Twitter account, or blog. But it takes more than that for companies to gain strategic business value from the most important social conversations happening about their brand, product, competitors and industry. It also requires changing their business processes to be that much more effective as a result.
Yet many enterprises have still been somewhat slow to adopt social holistically. At the core of this gap is the hotly debated topic of social media measurement and the real Return on Investment (ROI) it's driving for enterprises. Is social media able to truly move the needle in terms of revenue and company growth?
Enterprises are overwhelmed managing dozens of social media channels and thousands or more mentions every day. They are challenged with finding the 'needles in the social haystack' that warrant a response. In this very noisy space, it's hard to know what questions to ask and what results to expect. Most companies are not utilizing social to its full potential to actually proactively find people in an active buying phase, doing active product research, or expressing intent to make a new purchase. But that's about to change.
In this informative webinar, tracx executive vice president, Geoff Farris will be joined by industry analyst Susan Etlinger from Altimeter Group to discuss how enterprises are measuring the ROI and revenue impact of social.
Webinar Title: Enterprise Social Media: Money Pit or Revenue Golden Ticket
About the Speakers