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Enterprise Social Media: Show Me the Money
May 16, 2013 (01:05 PM EDT)


NEW YORK, May 16, 2013 /PRNewswire/ -- How are enterprises measuring the revenue impact of their social media marketing and sales programs today?  This is the question that New York-based social intelligence software company tracx and Susan Etlinger of Altimeter Group will address in a new webinar. Aimed at enterprise marketers and sales leaders, listeners will learn the latest trends in enterprise social media measurement as well as gain practical tips to drive more revenue and sales through social channels.

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Consumer buying behavior is fundamentally changing. The explosive use of social media and growth in use of mobile devices and tablets are playing a significant role.  Enterprises must adapt their own business processes as a result, and not just in marketing, but across other departments including customer support, public relations, customer insights, product management functions, and even sales. Social media is a game changer for the whole enterprise.

Many companies have a corporate Facebook page, Twitter account, or blog. But it takes more than that for companies to gain strategic business value from the most important social conversations happening about their brand, product, competitors and industry. It also requires changing their business processes to be that much more effective as a result. 

Yet many enterprises have still been somewhat slow to adopt social holistically. At the core of this gap is the hotly debated topic of social media measurement and the real Return on Investment (ROI) it's driving for enterprises. Is social media able to truly move the needle in terms of revenue and company growth?

Enterprises are overwhelmed managing dozens of social media channels and thousands or more mentions every day. They are challenged with finding the 'needles in the social haystack' that warrant a response. In this very noisy space, it's hard to know what questions to ask and what results to expect. Most companies are not utilizing social to its full potential to actually proactively find people in an active buying phase, doing active product research, or expressing intent to make a new purchase. But that's about to change.

In this informative webinar, tracx executive vice president, Geoff Farris will be joined by industry analyst Susan Etlinger from Altimeter Group to discuss how enterprises are measuring the ROI and revenue impact of social.

Webinar Title: Enterprise Social Media: Money Pit or Revenue Golden Ticket
Date: Wednesday, May 29th
Time:  10:30am-11:30am PT/1:30pm-2:30pm ET
Register: http://at.tracx.com/altimeter-webinar

About the Speakers
Susan Etlinger
Industry Analyst, Altimeter Group
Susan Etlinger is an industry analyst at Altimeter Group, where she works with global companies to develop both social media listening and measurement strategies that support their business objectives. Susan has a diverse background in marketing and strategic planning within both corporations and agencies. She's a frequent speaker on social media and analytics and has been extensively quoted in outlets including Fast Company, BBC, New York Times and The Wall Street Journal. Find her on Twitter at @setlinger and at her blog, Thought Experiments, at susanetlinger.com.

Geoff Farris
Executive Vice President, tracx
Geoff Farris is on the executive leadership at social intelligence software pioneer, tracx, where he works with global companies to help them leverage innovative enterprise social media to not only drive deeper business value from social, but also revenue. Geoff's broad experience across business development and sales spans both companies large and small. He's a frequent speaker on social media and analytics at industry events. Find him on Twitter at @gfarris.

About tracx
Tracx is a 360-degree social media management and analytics software platform delivering unified social intelligence that allows enterprises to manage, share and extract actionable insights, threats and opportunities from the social web – in real time. More information about tracx is available at: www.tracx.com. Follow us on Twitter @tracx and visit our blog.

Media Contact:
Erin Collopy, tracx
erin@tracx.com
(949) 448-5313

SOURCE tracx