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Fans Engage With MLB Postseason In Record Fashion Via MLB.com On Every Device, Platform And Screen
Nov 01, 2013 (11:11 AM EDT)
NEW YORK, Nov. 1, 2013 /PRNewswire/ -- Inspired by a dramatic MLB Postseason featuring 38 games, capped by the Boston Red Sox World Series championship, baseball fans accessed a record-setting amount of content through MLB.com across thousands of devices, platforms and screens, highlighted by a Postseason record 296.4 million visitors (+43% YOY) – just shy of 10 million visitors per day.
Overall, live and on-demand video from MLB.com drew 152 million streams during the Postseason, a 170 percent increase over last year. Again, mobile viewing proved to be a significant driver as the MLB.com At Bat app's share of the total video streams delivered rose 130 percent compared to last year's Postseason.
Among its social efforts, MLB.com for the first time distributed Postseason video highlights across Facebook, YouTube and Twitter. Collectively, fans watched 33.5 million clips.
Sources: Adobe Analytics, Facebook Insights, GNIP, YouTube Analytics