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Year-over-year Smartphone Visits Up 102%, Orders Up 104%
Jun 04, 2013 (08:06 PM EDT)


PITTSBURGH, June 5, 2013 /PRNewswire/ -- Branding Brand, the leading mobile commerce platform to major retailers, today released the results of its Mobile Commerce Index for May 2013. The complete report, along with accompanying images, is available at http://www.brandingbrand.com/data.

The Branding Brand Mobile Commerce Index identifies trends across a sample of Branding Brand clients in various industries, including apparel, health and beauty, and home goods. The Index is the largest collection of data on commerce sites specifically designed for smartphones, as opposed to non-optimized desktop sites with mobile traffic.

Compared to May 2012, the Branding Brand Mobile Commerce Index shows the following year-over-year gains for the 18 clients tracked during both periods:  

  • Smartphone visits increased 102%
  • Smartphone orders increased 104%
  • Smartphone revenue increased 103%    

In May 2013, mobile devices generated one-third of total online visits (20% smartphones; 13% tablets) and 17% of all e-commerce revenue (4% smartphones; 13% tablets). iOS continued to dominate across all categories.

"Desktop's piece of the e-commerce pie is shrinking," said Chris Mason, Branding Brand co-founder and CEO. "We are excited about the implications these numbers have for our clients, not just online but also in-store. Traditional commerce models no longer apply."

ABOUT BRANDING BRAND: Branding Brand powers mobile commerce sites and apps for over 150 of the world's leading brands, including Ace Hardware, American Eagle Outfitters, Bath and Body Works, Benefit Cosmetics, Brookstone, Calvin Klein, The Children's Place, Costco, Crate & Barrel, Dick's Sporting Goods, Dollar General, Drugstore.com, Eastern Mountain Sports, Hot Topic, Jo-Ann, Kate Spade, Nasty Gal, Nautica, Petco, Ralph Lauren, Sephora, Spanx, Timberland, and Tumi. Based in Pittsburgh, PA, it is the largest and fastest-growing mobile commerce platform in the industry, with offerings including smartphone and tablet sites, apps, and mobile in-store integrations. For more information, visit www.brandingbrand.com or @brandingbrand.

SOURCE Branding Brand