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Business Texter Raises $250K+ For Intelligent Group Texting App
Aug 02, 2013 (09:08 AM EDT)


SPOKANE, Wash., Aug. 2, 2013 /PRNewswire-iReach/ -- Business Texter, the software startup that cracked the code for group and bulk texting from a mobile device, has secured $250K-plus in new funding. Led by Frontier Angel Fund (Kalispell MT), with participation from the Boise Angel Alliance via the Treasure Valley Angel Fund and several other angel investors, the investment will provide capital for Business Texter to lead the growing wave of B2C text messaging.

In less than three months since making the software public, the Business Texter app has been downloaded over 1,500 times and used to send over 600,000 texts. Market trends show that consumers want the ability to text a business and ask simple questions such as: "what are your specials?" or "how late are you open?" "CEO Aaron Rollins saw it coming, "The built-in auto response system doesn't just enable that two-way text communication. It perfects it,"

Formerly a senior V.P. at Alltel and successful tech entrepreneur, Diane Smith, of the Frontier Angel Fund, led the charge for investing in Business Texter. "The ability to easily send messages to large groups directly from a mobile phone is exciting. Combine that with their proprietary artificial intelligence technologies and huge set of power features and Business Texter is a game changer for the texting industry. "

Business Texter makes text communication between a business and consumer more than just one-way advertising. The app's feature set is specifically designed to engage customers in Q&A, feedback and customer service, as well as marketing and sales functions. "When you look at email marketing, it usually comes from an address of no-reply@..., they don't want to hear back from you. Our customers understand the power of talking WITH their customers, not just AT them. In the end, the ROI from talking with them is always far greater," says Rollins

The idea was born in 2010 while answering customer service questions for another mobile app, explained CTO David Johnston, "We had enabled SMS feedback for another social media app and the volume was crazy, so we set out to build an automated tool to handle it. Eighteen months later we had cracked the code required to make it work. Now we have phones running the Business Texter app that answer 1,000 texts per day using the auto reply features, with no human interaction. The cost and time savings along with customer service improvements are amazing."

Rollins points out that most startups receiving seed funding have an idea and product to be built. "Having bootstrapped until our product was ready for market put us in a great position. With over 95,000 Google searches per month for text-marketing tools, we don't have to convince anyone of the merits of text messaging for business and organizations, we just have to let them know our solution has the lowest cost and most powerful features and they sign up."

About Business Texter             

Business Texter builds and markets smart-phone applications that empower any organization to engage people through the world's most popular communication tool, text messaging (SMS). Our app leverages the unlimited texting plans popular today and enables group texting, automated replies and dozens of other features directly from your Android phone.

Headquartered in Spokane, Wash., Business Texter was founded by a business savvy geek and tech savvy businessman when they discovered the power of automated texting while solving a customer service problem of their own. For more information or to download the app, visit www.businesstexter.com

About Frontier Angel Fund

Located in the Flathead Valley of western Montana the Frontier Angel Fund is a group of accredited angel investors who have pooled capital to invest in early stage companies in Montana and the inland Pacific Northwest. Our mission is to stimulate business and the economic climate in this region as well as to provide opportunities for its members to obtain outstanding financial returns by investing in early stage companies in our target area and accelerating them to market leadership.

Media Contact: Aaron Rollins, Business Texter, 5099905088, aaron@businesstexter.com

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SOURCE Business Texter