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Luxury Business Model to Monetize Mobile Advertising
Oct 08, 2013 (01:10 PM EDT)
MCLEAN, Va., Oct. 8, 2013 /PRNewswire/ --
The Developing Market
Web addresses can tell a complete story; for example, the National Football League recently introduced TogetherWeMakeFootball.com. Addressing the proliferation of gTLDs soon to join .co and .biz, branded 'dot-com' marketing messages provide a launchpad that can be redirected to any of the 1,000-plus forthcoming extensions.
Growing Demand for Luxury Products and Services
Increasing by 10% annually, global demand for luxury goods continues to grow despite economic challenges, according to research conducted by Bain & Company. Of particular note is the rise of online sales of luxury goods, at a 25% annual growth rate. Luxury brands, publishers, and advertisers are looking for new ways to engage the $1.5 trillion luxury market.
Increasing Use of Social and Mobile Marketing
85% of luxury brand marketers are planning to increase their digital marketing in 2013, according to the January 2013 survey of global luxury marketers conducted by Worldwide Business Research and ShopIgniter. In addition, 70% of brand marketers plan to increase their use of social media in 2013, followed by mobile advertising at 69%, as reported by Nielsen. Leveraging the right strategies to deliver marketing messages, build brand recall, and drive to action across social and mobile is essential to luxury marketing success.
New Opportunities to Reach the Luxury Market
Luxury marketers need to deliver targeted marketing messages that drive effective engagement and action across multiple communication channels, while preserving the integrity of the brand experience. Created by fine arts and luxury expert Aldis Browne, CollectTheBest.com provides access to the very finest luxury experiences and services with a new multi-channel strategy to reach the global luxury market. Recognizing the challenges of mobile advertising, Browne has developed a strategy that works across online and offline communication channels.
An Invitation to Learn More
The CollectTheBest.com luxury portfolio is offered for sale. With the right buyer, this business model can establish a trusted destination for the finest of luxury and generate monetization exclusively through dot-com advertising. As designated representative for this opportunity, NetStar Marketing requests registration from interested buyers by October 16, 2013.
SOURCE NetStar Marketing Group