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Fathom's "Ignite" Service Sparks Sales Leads, Spreads New Content
Jun 18, 2013 (11:06 PM EDT)
CLEVELAND, June 19, 2013 /PRNewswire/ -- Sometimes a spark is required to ignite interest. Fathom's new packaged content service, called "Ignite," offers two distinct pieces of content ready for Web distribution... and shares them with related audiences.
The new content service offers two distinct products: One initial premium piece, followed by a derivation. Each piece of content is distributed across the Web via social channels and other platforms based on connections with related websites. All content will be developed, revised and approved according to a calendar, along with the planned distribution phase for the finished product. The minimum timeline is 3 months, which primarily allows for the relationship-building component necessary for the distribution phase.
"This new content package creates a lot of value for people that have a difficult time creating premium content," said Jen Callahan, Director of Online Marketing. "Having special content and being able to promote it effectively can be the difference between 'business as usual' and 'Wow, look at this company!' We find that companies that create the most valuable content have the easiest time generating new interest or sales leads."
All interaction with the content will be measured, and Fathom will produce reporting on content-specific conversions, "likes," tweets, shares, page views, new links and any other applicable measurement that can be tracked.
The package also includes an option for 1 blast email message or a landing page with a form and 1 automated follow-up message (at additional cost).
Contact: Paul Richlovsky, 216.369.2220, PRichlovsky@fathomdelivers.com